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November 2011 – Top U.S. Web Brands

matth — Fri, 30 Dec 2011 16:20:25 +0000

During November 2011, Google was the most-visited Web brand with 174.3 million unique U.S. visitors. The list of Top Brands remained the same as the month before, with the Amazon overtaking Wikipedia as the 8th ranked site by total audience in November, reflecting greater consumer activity during the busy holiday shopping season.

Top 10 Web Brands for November 2011 (U.S., Total)
Rank	Brand	Total Internet Audience (000)	Time per Person (hh:mm:ss)
1	Google	174,314	1:44:51
2	Facebook	156,247	6:59:20
3	Yahoo!	145,406	2:06:30*
4	MSN/WindowsLive/Bing	130,896	1:32:49
5	YouTube	127,004	1:36:37
6	Microsoft	98,121	0:44:31
7	AOL Media Network	87,005	2:56:06
8	Amazon	84,233	0:42:14
9	Wikipedia	79,688	0:18:42
10	Apple	74,793	1:07:03
Read as: During November 2011, 174.3 million unique U.S. people visited Google’s websites. Source: Nielsen * - Yahoo! duration data shows an artificial decrease for May – November 2011 and does not reflect the activity on these sites.

Overall 213 million Americans were active online in November 2011, and Nielsen estimated that over 274 million Americans were connected to the Internet.

Average U.S. Internet Usage for November 2011
Metrics	Total
Sessions/Visits per Person	63
Domains Visited per Person	98
Web Page Views per Person	2911
Duration of a Web Page viewed	00:01:01
Online Time per Person	29:02:30
# of People Who Went Online	213,285,000
# of People who had Internet access	274,404,664
Read as: 213 million Americans were active online during November 2011. Source: Nielsen

Nielsen’s Tops of 2011: Digital

alana — Wed, 28 Dec 2011 17:31:05 +0000

As 2011 comes to a close, Nielsen reviewed the top online destinations, social media sites, and smartphone devices. Google was the most-visited U.S. Web brand, while Facebook held its lead among social networks and blogs. Smartphones were popular in 2011, making up the majority of new phone purchases with Apple as the top smartphone manufacturer and Android as the leading OS.

Top 10 U.S. Web Brands in 2011
Rank	Web Brand	Avg # of Unique Visitors (000) per month
1	Google	153,441
2	Facebook	137,644
3	Yahoo!	130,121
4	MSN/WindowsLive/Bing	115,890
5	YouTube	106,692
6	Microsoft	83,691
7	AOL Media Network	74,633
8	Wikipedia	62,097
9	Apple	61,608
10	Ask Search Network	60,552
Source: Nielsen Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience. Read as: During 2011, 153.4 million U.S. people, on average, visited Google sites from home and work computers

Top 10 U.S. Social Networks & Blogs
Rank	Web Brand	Avg # of Unique Visitors (000) per month
1	Facebook	137,644
2	Blogger	45,712
3	Twitter.com	23,574
4	WordPress.com	20,357
5	Myspace.com	17,935
6	LinkedIn	17,020
7	Tumblr	10,879
8	Google+	8,207
9	Yahoo! Pulse	8,063
10	Six Apart TypePad	7,793
Source: Nielsen Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique audience. Read as: During 2011, 137.6 million U.S. people, on average, visited Facebook from home and work computers

For more insights and stats about how consumers use social media, please see Nielsen’s Q3 2011 Social Media Report

Top 10 U.S. Online Destinations for Video
Rank	Web Brand	Avg # of Unique Video Viewers per month
1	YouTube	111,152
2	VEVO	34,580
3	Facebook	29,802
4	Yahoo!	25,324
5	MSN/WindowsLive/Bing	16,563
6	AOL Media Network	13,327
7	Hulu	13,159
8	The CollegeHumor Network	12,496
9	CNN Digital Network	8,262
10	Netflix	7,418
Source: Nielsen Data from January – October 2011, Home and Work Computers. Ranked on average monthly unique viewers. Read as: During 2011, 111.2 million U.S. people, on average, watched video content on YouTube from home and work computers

Top 5 Smartphone Device Manufacturers
Rank	Manufacturer	Market Share
1	Apple	29%
2	HTC	21%
3	RIM BlackBerry	17%
4	Samsung	11%
5	Motorola	11%
Source: Nielsen Data from August – October 2011. Read as: 29 percent of mobile phone users who recently purchased a new smartphone bought an Apple device

For more smartphone market data and insights about how consumer use their mobile devices, please see Nielsen’s Mobile Media Report for 2011.

Nielsen’s Tops of 2011: Entertainment

alana — Wed, 21 Dec 2011 17:04:56 +0000

Film adaptations of books dominated entertainment sales in 2011 to great success, according to Nielsen. The Harry Potter series held the top spot for DVD sales, while The Help, The Hunger Games, Water for Elephants and The Girl with the Dragon Tattoo were among the top books of the year.

Top 10 DVD Titles
Rank	Title	Distributor	Release Date
1	Harry Potter and the Deathly Hallows: Part I	Warner Home Video	4/15/2011
2	Tangled	Disney/Buena Vista Home Video	3/29/2011
3	Harry Potter and the Deathly Hallows: Part II	Warner Home Video	11/11/2011
4	Transformers: Dark of the Moon	Paramount Home Entertainment	9/30/2011
5	Cars 2	Disney/Buena Vista Home Video	11/1/2011
6	Rio	20th Century Fox Home Ent	8/2/2011
7	Bridesmaids	Universal Home Entertainment	9/20/2011
8	Megamind	Paramount Home Entertainment	2/25/2011
9	Fast Five	Universal Home Entertainment	10/4/2011
10	Lion King	Disney/Buena Vista Home Video	10/4/2011
Source: Nielsen Data from January 3, 2011 – December 4, 2011. Based on Aggregate disc unit sales (DVD, Blu-ray, Blu-ray/DVD Combo packs, etc.). Does not include data from Wal-Mart. Most other sell-through retailers are included.

Top 10 Print Book Sales – Adult Non-Fiction
Rank	Title	Format	Author	Imprint	Publish Date
1	Heaven Is For Real	Trade Paperback	Todd Burpo	Thomas Nelson Publishers	11/1/2010
2	Steve Jobs	Hardcover	Walter Isaacson	Simon & Schuster	10/1/2011
3	Unbroken	Hardcover	Laura Hillenbrand	Random House	11/1/2010
4	Killing Lincoln	Hardcover	Bill O’Reilly	Henry Holt & Company	9/1/2011
5	Strengths Finder 2.0	Hardcover	Tom Rath	Gallup Press	2/1/2007
6	A Stolen Life	Hardcover	Jaycee Dugard	Simon & Schuster	7/1/2011
7	Bossypants	Hardcover	Tina Fey	Reagan Arthur Books	4/1/2011
8	The 17 Day Diet	Hardcover	Mike Moreno	Free Press	3/1/2011
9	The Immortal Life Of Henrietta Lacks	Trade Paperback	Rebecca Skloot	Broadway Books	3/1/2011
10	In The Garden Of Beasts	Hardcover	Erik Larson	Crown Publishing Group (Ny)	5/1/2011
Source: Nielsen Data from January 3, 2011 – December 11, 2011. Nielsen BookScan’s U.S. Consumer Market Panel currently covers approximately 75% of retail sales and continues to grow. BookScan does not track sales from Wal-Mart/Sam’s Club.

Top 10 Print Book Sales – Adult Fiction
Rank	Title	Format	Author	Imprint	Publish Date
1	The Help	Trade Paperback	Kathryn Stockett	Berkley Publishing Group	4/1/2011
2	The Help	Trade Paperback (Movie Tie-In Edition)	Kathryn Stockett	Berkley Publishing Group	6/1/2011
3	Water For Elephants	Trade Paperback	Sara Gruen	Algonquin Books Of Chapel Hill	5/1/2007
4	Cutting For Stone	Trade Paperback	Abraham Verghese	Vintage Books	1/1/2010
5	A Dance With Dragons	Hardcover	George R. R. Martin	Bantam Books	7/1/2011
6	The Confession	Mass Market Paperback	John Grisham	Dell Publishing Company	7/1/2011
7	The Girl With The Dragon Tattoo	Trade Paperback	Stieg Larsson	Vintage Books	6/1/2009
8	The Girl Who Kicked The Hornet’s Nest	Hardcover	Stieg Larsson	Knopf Publishing Group	5/1/2010
9	The Litigators	Hardcover	John Grisham	Doubleday Books	10/1/2011
10	Room	Trade Paperback	Emma Donoghue	Back Bay Books	5/1/2011
Source: Nielsen Data from January 3, 2011 – December 11, 2011. Nielsen BookScan’s U.S. Consumer Market Panel currently covers approximately 75% of retail sales and continues to grow. BookScan does not track sales from Wal-Mart/Sam’s Club.

Top 10 Print Book Sales – Children and Young Adults
Rank	Title	Format	Author	Imprint	Publish Date
1	The Hunger Games	Trade Paperback	Suzanne Collins	Scholastic Press	7/1/2010
2	Cabin Fever	Hardcover	Jeff Kinney	Abrams	11/1/2011
3	Catching Fire	Hardcover	Suzanne Collins	Scholastic Press	9/1/2009
4	Inheritance	Hardcover	Christopher Paolini	Alfred A. Knopf Books For Youn	11/1/2011
5	Mockingjay	Hardcover	Suzanne Collins	Scholastic Press	8/1/2010
6	The Son Of Neptune	Hardcover	Rick Riordan	Hyperion Books	10/1/2011
7	The Throne Of Fire	Hardcover	Rick Riordan	Hyperion Books	5/1/2011
8	The Ugly Truth	Hardcover	Jeff Kinney	Amulet Books	11/1/2010
9	The Wimpy Kid Do-It-Yourself Book	Hardcover	Jeff Kinney	Amulet Books	5/1/2011
10	Elf On The Shelf	Hardcover	Carol V. Aebersold	Cca & B	12/1/2006
Source: Nielsen Data from January 3, 2011 – December 11, 2011. Nielsen BookScan’s U.S. Consumer Market Panel currently covers approximately 75% of retail sales and continues to grow. BookScan does not track sales from Wal-Mart/Sam’s Club.

Nielsen’s Tops of 2011: Advertising

alana — Tue, 20 Dec 2011 17:13:07 +0000

From Volkswagen’s adorable Darth Vader-inspired Super Bowl spot to Purell’s memorable placement on The Big Bang Theory, Nielsen names the top advertisements and integrations of the year. The lists demonstrate that reality and scripted shows continued to find innovative ways to integrate brands into their broadcast primetime programming. The best liked ads reflect the enduring value of traditional ad elements that have withstood the test of time – strong creative, simple and engaging messaging, and a solid emotional connection.

Stay tuned for Nielsen’s top 10s in TV, digital and entertainment.

Top 10 Most-Liked New Ads
Rank	Title	Ad Description (Seconds)	Likability Index
1	Volkswagen	Super Bowl: Passat — A little boy dressed as Darth Vader believes he used “the force” to turn on a car (:30)	231
2	Oreo	Boy wakes up father at midnight for a Father’s Day treat (:15)	201
3	St. Jude’s	Shaun White sits with kids, who wear wigs matching his hairstyle (:30)	191
4	Hallmark	Recordable Storybook — Deployed soldier shares holidays with family when he flips through recorded storybook (:30)	190
5	Real California Milk	Cow tells mom to change her “mom jeans” and show off her “bundt cake” (:30)	189
6	Doritos	Super Bowl: A man licks snack crumbs off his coworker’s fingers (:30)	188
7	Target	Boy in gecko costume uses sticky gecko hands to take all of the candy when trick-or-treating (:15)	187
8	M&M’s	Pretzel — Candy and pretzel combo prefer to be eaten by attractive woman than man they call “Hungry Eyes” (:30)	186
9	Marie Callender’s & Reddi-Wip	Boy is happy to sit at the adult table but returns to eat with the kids when they are served pie and whipped cream. (:30)	185
10	Pepsi	Pop stars like Michael Jackson, Ray Charles, Britney Spears, Kanye West, and Mariah Carey perform and drink soda. (:30)	184
Source: Nielsen Data from January 1, 2011 – November 30, 2011. Broadcast Prime. Only new ad executions considered. The Likeability Score is the percentage of TV viewers who report to like “a lot” an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average. Read as: With a Likeability Index of 231 the top ranked Volkswagen ad has proven to be 131 percent better-liked than the average new commercial during the measured period.

Top 10 Most Remembered Branded Integrations – Dramas/Sitcoms
Rank	Brand	Branded Integration Description	Program (Network/Air Date)	Recall Index
1	Purell	Sheldon uses hand sanitizer after he puts a live snake in a desk drawer.	The Big Bang Theory (CBS, Oct 27)	271
2	Red Bull	Tessa describes the official drink of suburbia; people drink it repeatedly.	Suburgatory (ABC, Sep 28)	214
3	Milton Bradley	Twister — Amy suggests that the group play the travel version of a game.	The Big Bang Theory (CBS, Nov 17)	208
4	Ferrari	Beckett drives a car after Castle explains that it is a high performance vehicle.	Castle (ABC, Feb 7)	207
5	Subway	Big Mike says that his kidnapping hasn’t been that bad because his kidnappers brought sandwiches.	Chuck (NBC, Mar 21)	206
6	Wizards of the Coast Games	Dungeons & Dragons — Wolowitz comments on the way that Sheldon plays a board game.	The Big Bang Theory (CBS, Oct 6)	205
7	Rolex	Laura comments on the price of a watch she purchased before she realizes it may have been stolen.	Pan Am (ABC, Oct 30)	204
8	Snapple	Waldon drinks a beverage while talking to Alan about his breakup.	Two and a Half Men (CBS, Oct 17)	203
9	Hasbro	Scrabble — Dick tells Susan that he’d rather play Scrabble than talk to her.	Desperate Housewives (ABC, Jan 16)	200
10	Hasbro	Monopoly — Penny wants to play a board game after getting home from a trip with Tom.	Desperate Housewives (ABC, Oct 2)	199
Source: Nielsen
Data from January 1, 2011 – November 30, 2011. Broadcast Prime. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of a branded integration they were exposed to during the normal course of viewing Dramas/Sitcoms. These scores are then indexed against the mean score for all integrations occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, branded integrations were only considered if the occurrence had visual elements (i.e., was “seen” on-screen) or both visual and auditory elements (i.e., was both “seen” and “mentioned”). Only first-run episodes were considered. Both planned and incidental exposures were included.

Top 10 Primetime Programs with Product Placement Activity
Rank	Program	Network	Total Number of Occurrences
1	American Idol	FOX	577
2	The Biggest Loser	NBC	533
3	The Celebrity Apprentice	NBC	391
4	Dancing with the Stars	ABC	390
5	The X Factor	FOX	312
6	Extreme Makeover: Home Edition	ABC	224
7	America’s Got Talent	NBC	220
8	Friday Night Lights	NBC	201
9	America’s Next Top Model	CW	178
10	The Amazing Race: Unfinished Business	CBS	161
Source: Nielsen
Data from January 1 – November 30, 2011. Primetime entertainment programming on five Broadcast networks (ABC, CBS, CW, FOX, and NBC). First-run episodes only. As a result of coding enhancements implemented in 2009, occurrence counts now reflect the total number of show segments in which a brand/product appears or is mentioned.

Top 10 Cable TV Rankings: Sept. 29 – Oct. 5, 2008

admin — Tue, 07 Oct 2008 21:28:10 +0000

RANK	NAME	NETWORK	DAYS	VIEWERS (P2+)
1	NFL REGULAR SEASON L (RAVENS/STEELERS)	ESPN	MONDAY	11,783,000
2	VP DEBATE(S)-10/02/2008	FOXNC	THURSDAY	11,098,000
3	SR/VICE PRES DEBATE 2008(S)-10/02/2008	CNN	THURSDAY	10,685,000
4	ON THE RECORD W/GRETA	FOXNC	THURSDAY	9,801,000
5	ANDERSON COOPER 360	CNN	THURSDAY	7,961,000
6	VP DEBATE CVG(S)-10/02/2008	FOXNC	THURSDAY	7,372,000
7	VP DEBATE ANALYSIS(S)-10/02/2008	FOXNC	THURSDAY	6,977,000
8	MLB DIVISION SERIES (ANGELS-RED SOX 3)	TBSC	SUNDAY	6,199,000
9	THE OREILLY FACTOR	FOXNC	THURSDAY	5,624,000
10	MLB DIVISION SERIES (DODGERS-CUBS 1)	TBSC	WEDNESDAY	5,381,000
Source: The Nielsen Company (September 29, 2008 – October 5, 2008).

Top 10 Cable TV Rankings: September 22 – 28, 2008

admin — Tue, 30 Sep 2008 21:13:24 +0000

RANK	NAME	NETWORK	DAYS	VIEWERS (P2+)
1	NFL REGULAR SEASON L (JETS/CHARGERS)	ESPN	MONDAY	11,881,000
2	PRESIDENTIAL DEBATE(S)-09/26/2008	FOXNC	FRIDAY	8,211,000
3	ON THE RECORD W/GRETA	FOXNC	FRIDAY	7,413,000
4	SR/PRES DEBATE 1 2008(S)-09/26/2008	CNN	FRIDAY	7,140,000
5	COLL FTBALL-SAT PRIME L (ALABAMA/GEORGIA)	ESPN	SATURDAY	6,683,000
6	ANDERSON COOPER 360	CNN	FRIDAY	6,502,000
7	COLL FTBALL-THUR NIGHT L (USC/OREGON STATE)	ESPN	THURSDAY	6,456,000
8	PRESIDENTIAL DEBATE CVG(S)-09/26/2008	FOXNC	FRIDAY	5,850,000
9	SUITE LIFE ON DECK	DSNY	FRIDAY	5,666,000
10	SUITE LIFE ON DECK	DSNY	SATURDAY	5,129,000
Source: The Nielsen Company (September 22, 2008 – September 28, 2008)

Top 10 Cable TV Rankings: September 15 – 21, 2008

admin — Tue, 23 Sep 2008 17:00:03 +0000

RANK	NAME	NETWORK	DAYS	VIEWERS (P2+)
1	NFL REGULAR SEASON – L (EAGLES/COWBOYS)	ESPN	MONDAY	18,608,000
2	CLOSER, THE	TNT	MONDAY	7,627,000
3	COLL FTBALL-SAT PRIME – L (LSU/AUBURN)	ESPN	SATURDAY	5,562,000
4	HANNITY & COLMES	FOXNC	WEDNESDAY	4,921,000
5	NFL SPORTSCENTER – L	ESPN	MONDAY	4,759,000
6	BURN NOTICE	USA	THURSDAY	4,665,000
7	HANNITY & COLMES	FOXNC	THURSDAY	4,589,000
8	ARMY WIVES	LIF	SUNDAY	4,374,000
9	RAISING THE BAR	TNT	MONDAY	4,210,000
10	WWE ENTERTAINMENT (WWE RAW)	USA	MONDAY	4,209,000
Source: The Nielsen Company (September 15, 2008 – September 21, 2008)

U.S. Open Tennis: 30 Years Of U.S. TV Ratings

Admin — Wed, 03 Sep 2008 20:42:11 +0000

With Roger Federer gunning for his fifth U.S. Open title this year, the tournament promises to be better than ever. But are the U.S. Open’s TV ratings also thriving?

Since 1992, CBS’s U.S. Open telecasts have drawn roughly 2 to 3 million U.S. viewers, on average, each year.

Last year, CBS’s U.S. Open broadcasts drew an average of 1.96 million viewers per telecast — down from almost 2.2 million viewers in 2006, but up slightly from the smallest U.S. Open TV audience since 1977: 1.94 million in 2004.

The 1999 U.S. Open telecasts claimed the largest U.S. TV audiences in recent memory (almost 3.5 million viewers per telecast). But in terms of household ratings, the early Eighties remain the true glory days of U.S. Open TV viewership.

The 1980 and 1981 tournaments claimed the highest household TV ratings to date, with 5.8% of all U.S. households tuning in per telecast. In comparison, the 1999 U.S. Open telecasts drew just 3.5% of all U.S. households. By 2007, the average rating had decreased to 1.7%.

Below are historic U.S. household ratings (AA%), share, and TV audience estimates (1992 – present) for CBS’s coverage of the U.S. Open tennis tournament since 1977.

YEAR	# OF TELECASTS	AA%	SHARE	VIEWERS P2+ (in 000’s)	WINNERS (WOMEN/MEN)
1977	5	5.7	20	n/a	Evert/Vilas
1978	5	4.8	15	n/a	Evert/Connors
1979	5	5.0	15	n/a	Austin/McEnroe
1980	5	5.8	17	n/a	Evert-Lloyd/McEnroe
1981	6	5.8	17	n/a	Austin/McEnroe
1982	6	5.1	16	n/a	Evert-Lloyd/Connors
1983	8	5.0	14	n/a	Navratilova/Connors
1984	9	4.5	12	n/a	Navratilova/McEnroe
1985	10	4.8	14	n/a	Mandlikova/Lendl
1986	8	3.7	11	n/a	Navratilova/Lendl
1987	9	3.6	11	n/a	Navratilova/Lendl
1988	7	4.2	12	n/a	Graf/Wilander
1989	8	3.8	12	n/a	Graf/Becker
1990	8	4.0	12	n/a	Sabatini/Sampras
1991	7	4.4	13	n/a	Seles/Edberg
1992	7	3.2	10	2,999	Seles/Edberg
1993	9	2.6	8	2,422	Graf/Sampras
1994	10	3.0	9	2,872	Sanchez-Vicario / Agassi
1995	9	3.2	9	3,037	Graf/Sampras
1996	13 (Excludes Rain Coverage)	2.5	8	2,413	Graf/Sampras
1996	16 (Includes Rain Coverage)	2.5	7	2,415	Graf/Sampras
1997	13	2.3	7	2,269	Hingis/Rafter
1998	12 (Excludes Rain Coverage)	2.3	7	2,237	Davenport/Rafter
1998	13 (Includes Rain Coverage)	2.2	6	2,201	Davenport/Rafter
1999	12 (Excludes Rain Coverage)	3.5	9	3,486	S. Williams/Agassi
1999	13 (Includes Rain Coverage)	3.4	9	3,384	S. Williams/Agassi
2000	9	2.8	8	2,886	V. Williams/Safin
2001	10	3.0	8	3,171	V. Williams/Hewitt
2002	7 (Excludes Rain Coverage)	3.0	8	3,179	S. Williams/Sampras
2002	11 (Includes Rain Coverage)	2.5	7	2,643	S. Williams/Sampras
2003	8 (Excludes Rain Coverage)	1.9	5	2,080	Henin-Hardenne / Roddick
2003	11 (Includes Rain Coverage)	1.9	5	2,062	Henin-Hardenne / Roddick
2004	11	1.8	5	1,942	Kuznetsova/Federer
2005	10	2.1	6	2,367	Clijsters/Federer
2006	10 (Excludes Rain Coverage)	2.1	5	2,359	Sharapova/Federer
2006	11 (Includes Rain Coverage)	2.0	5	2,186	Sharapova/Federer
2007	9	1.7	5	1,959	Henin/Federer
Source: The Nielsen Company (1977 – 2007).
Note: Effective January 1, 2006, data includes Live and Same Day DVR viewing.

“Tropic Thunder” Three-Peats at Box Office

Admin — Tue, 02 Sep 2008 21:19:03 +0000

“Tropic Thunder” topped the box office charts for a third straight weekend, earning approximately $14.6 million to close the summer movie season, according to The Hollywood Reporter.

“Babylon A.D.” claimed second place, taking in approximately $11.5 million over the weekend, and “The Dark Knight” finished a close third with approximately 11.1 million.

Below are last weekend’s box-office totals from Nielsen EDI, as of Monday, September 1, 2008.

RANK	FILM	STUDIO	WEEKEND	GROSS
1	Tropic Thunder	DREAMWORKS / PARAMOUNT	$14,602,121	$86.9
2	Babylon A.D.	TWENTIETH CENTURY FOX	$11,541,571	$11.5
3	The Dark Knight	WARNER BROS.	$11,127,290	$504.8
4	The House Bunny	SONY PICTURES	$10,177,701	$29.7
5	Traitor	OVERTURE FILMS	$10,006,327	$11.5
6	Death Race	UNIVERSAL	$7,889,755	$24.7
7	Disaster Movie	LIONSGATE	$6,945,535	$6.9
8	Mamma Mia!	UNIVERSAL	$5,421,815	$132.5
9	Pineapple Express	SONY PICTURES	$4,448,782	$80.8
10	Star Wars: The Clone Wars	WARNER BROS.	$3,764,410	$30.7
Source: The Hollywood Reporter / Nielsen EDI

“Tropic Thunder” Remains Tops at Box Office

Admin — Mon, 25 Aug 2008 22:09:10 +0000

“Tropic Thunder” took in an estimated $16.2 million over the weekend to claim the top spot at The Box Office for the second straight weekend, according to The Hollywood Reporter.

The PG-13 comedy “The House Bunny” claimed second place, raking in $14.5 million over the weekend. Below are last weekend’s box-office totals from Nielsen EDI as of Sunday, August 24.

RANK	FILM	STUDIO	WEEKEND	GROSS
1	Tropic Thunder	DREAMWORKS / PARAMOUNT	$16,272,195	$65.8
2	The House Bunny	SONY PICTURES	$14,533,702	$14.5
3	Death Race	UNIVERSAL	$12,621,090	$12.6
4	The Dark Knight	WARNER BROS.	$10,542,424	$489.4
5	Star Wars: The Clone Wars	WARNER BROS.	$5,661,456	$25.0
6	Pineapple Express	SONY PICTURES	$5,452,163	$73.8
7	Mirrors	TWENTIETH CENTURY FOX	$5,010,663	$20.2
8	Mamma Mia!	UNIVERSAL	$4,314,840	$124.5
9	The Mummy: Tomb of the Dragon Emperor	UNIVERSAL	$4,177,950	$93.9
10	The Longshots	MGM STUDIOS	$4,080,687	$4.1
Source: The Hollywood Reporter / Nielsen EDI