Recent radio ratings articles
Listeners age 25 to 54 continue to thrive as the “sweet spot” for radio, while consumers in cell phone only (CPO) households continue to listen at a higher rate than the 12+ population, according to an analysis of the spring 2010 ratings in 51 markets released today by Nielsen.
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According to data released today by Nielsen’s new radio ratings service, which measures radio listening habits in 51 small and mid-level markets, 18-34 year olds in these markets listen to the radio 21.5 hours each week.
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