The typical U.S. mobile subscriber sends and receives more SMS text messages than telephone calls, according to research released Monday by Nielsen Mobile. 
During the second quarter of 2008, a typical U.S. mobile subscriber placed or received 204 phone calls each month.  In comparison, the average mobile customer sent or received 357 text messages per month — a 450% increase over the number of text messages circulated monthly during the same period in 2006.

Advertising spending for the first half of 2008 declined by 1.4% compared to the same period last year, Nielsen Monitor-Plus reported Thursday.
Despite a continued softening of the economy, several media showed healthy growth in advertising for the first half.  Advertising on Cable TV (+8.1%), Syndication TV (+7.2%), and National Sunday Supplements (+7.2%) saw the largest growth, according to Nielsen.  Spot Radio fared worst among the 19 media categories analyzed by Nielsen (-10.1%). 
Although overall Internet ad spending, when including paid search and online video advertising, was up by 11% during the first half of …

On Thursday, Nielsen announced its financial results for the three and six months ended June 30, 2008.
For complete earnings details, read the full press release and Nielsen’s quarterly financial report on Form 10-Q.
Read past Nielsen financial announcements.
Conference Call and Webcast
Nielsen held an earnings conference call and audio-webcast on Thursday, August 14. 
Listen to the call replay by dialing 888.286.8010 (U.S. only) or 617.801.6888, and entering the following passcode: 11296384.
View the archived audio-webcast.

Advertising spending in Malaysia reached RM2.9 billion during the first half of this year — up 22% over the same period last year, according to Nielsen.
Terrestrial TV (+37%), point-of-sale (+33%), radio (+22%), and newspapers (+16%) saw the largest growth. 
Overall, newspapers and terrestrial TV accounted for the bulk of ad spending during the first half of the year.  Newspapers cornered 56% of all advertising — or RM1.6 billion, while terrestrial TV claimed 33% (RM948 million), Nielsen reported. 
Telecommunications brands Celcom (RM94.9 million), Digi (RM51 million), and Maxis (RM44.7 million) were the top …