David Wiesenfeld, Vice President, Insights & Innovation, Nielsen Online
What’s driving all the excitement and energy around “listening?” After all, the basic notion of “listening” – observing and interpreting naturally occurring consumer behavior – is not new. In fact, when the first professional market researchers sat in consumers’ living rooms and talked with them about their lives and their needs, they were engaging in “listening” as much as they were asking questions. These pioneers were literally the eyes and ears of their organizations. They brought consumers to life in ways that …

Third quarter data released Thursday by Nielsen showed a small decline in ad spending from January to September of this year.
Overall ad spending dropped 0.6% in the first nine months of 2008, compared to the same time period in 2007. 
The drop came despite overall growth in TV advertising.  Four of the top-five growing media were TV-based.

The Nielsen Company announced Tuesday it has extended its agreement with The Procter & Gamble Company (P&G) to provide U.S. consumer marketing information and insights.  Nielsen currently provides marketing information services to P&G in more than 65 countries in Europe, Asia, Latin America, Middle East and Africa.
Under the multi-year agreement, Nielsen will provide P&G with retail tracking, insights on consumer purchase behavior, marketing analytics, and Nielsen Answers™, Nielsen’s technology-based business intelligence solution. 
“P&G chose Nielsen for our technology capabilities, our deep, rich content, our strong focus on process improvement and productivity and …