Because insured and uninsured populations vary significantly, insurance companies will have to develop even more targeted initiatives and reexamine their current members’ ongoing medical and wellness needs.

Most businesses want to build a loyal customer base, people who will frequent their stores or buy their products on a regular basis and talk positively about their experiences with their friends and associates.  Loyal customers provide a steady revenue stream, higher profit margins and confirmed evangelists who do much of their marketing for them. 
With the country in the grips of a recession, however, consumers are focusing on price more than where they purchase goods.  Recent surveys have reported a decline in corporate allegiance.  But all is not lost for …