Recent private label articles
There’s no place like home for penny-pinching consumers who are eating out less and spending more on perishables. It all adds up to $6 billion in potential market growth.
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When it comes to alcoholic beverages, there will still be a good amount of holiday cheer in the coming months.
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As American consumers get set to buy nearly 600 million pounds of candy this Halloween, they are choosing fewer store brand or private label sweets, opting instead for brand name treats.
[read more]The notion that the global economy may be on the verge of recovery has not yet translated into improved consumer spending or confidence, although consumers in the emerging countries – Brazil, India and China – seem to be more optimistic than others and are loosening their purse strings ever so slightly, according to the new edition of the Nielsen Economic Current. Of the 12 countries Nielsen now tracks, all but Taiwan (which declined) showed no significant change in measures of spending. Canadian, Western European and American spending was, at best, …
[read more]Consumers are continuing to purchase private label products at an increasing rate, according to new research from The Nielsen Company.
The “U.S. Store Brand Development” found that both private label dollar and unit sales significantly increased for the 52-week period ending July 11, 2009 versus the prior year.
Dollar sales grew by 7.4 percent to $85.9 billion within food, drug and mass-merchandisers (including Walmart), with shares recorded at 16.9 percent. This reflects an increase of 0.7 points from the previous year. Growth peaked in 2008 but then slowed slightly in 2009 with …
The number of drug stores in the U.S. has declined by more than 2,000 in the last 7 years (to 37,700 outlets), as independent pharmacies close. And in the last decade, the percent of U.S. households shopping in drug stores has dropped from 89 percent to 81 percent. But the drug store channel generates more than $43 billion in sales, excluding prescriptions, and the nation’s leading chains are continuing to innovate to grow their share of the consumer’s spend.
So what are the top selling categories in the drug channel? Six …
Store, or private label, brands have seen their popularity grow in the U.S. and Europe as retailers have improved the quality and breadth of offerings to appeal to consumers watching their money more carefully. Once known for being simply cheaper – and not as good – alternatives to name brands, private label products have been one of the bright spots for retailers in an otherwise gloomy economic environment. The shift to private label has also attracted Australian consumers, and recent research from The Nielsen Company has found that such products …
[read more]Todd Hale, Senior Vice President – Consumer & Shopper Insights
A fellow Nielsen associate recently sent me an article she had received from a client about how private label was receiving high acceptance among even affluent American households. While I am a huge fan of the attitudinal insights from consumer survey data, I am also a huge fan of the behavioral insights from consumer panel data. The best of both worlds is when we get to integrate both data types in our analytical work in the consumer packaged goods industry. But …
Consumers in 10 of the world’s top economies continued to be wary of spending their money in May, according to the latest edition of the Nielsen Economic Current, which provides a snapshot of global consumer and retail trends across 10 countries which represent nearly 65 percent of global GDP. Tracking key performance indicators, Brazil and the U.K. led the pack with solid improvements in their scores, while the U.S. and Canada showed declines. The rest of the countries tracked (China, France, Germany, India, Italy and Spain) showed no movement from …
[read more]Retail grocery prices in the U.S. continue to creep higher overall compared with 2008, according to new research from The Nielsen Company. The good news is price increases appear to be slowing compared with the price spikes experienced by shoppers in the spring of 2008 and 2007.
These were some of the findings from the “Supermarket Pricing Trends” study which looked at pricing of the top-selling items across 45 categories over the course of five years. It concluded by measuring the 12 weeks ending May 16 in total U.S. supermarkets.
Overall, …




