Chuck Schilling
Hi! I’m Chuck Schilling, Research Director for Agency & Media Analytics, and one of the more recent additions to the Nielsen Online team. For my first of many blog posts, I’m going to focus on what I know best – print media brands. My career path has taken me through the offices of most major print publishers – both as an employee and consultant – so I can say with a certain level of confidence that the economic pressures felt by these once-reliable ad revenue generators are unprecedented.
Back in 1995, …