CBS’s “Numb3rs” special was sandwiched in between, in second place.

Overall, CBS won the night with an average audience of almost 8.3 million viewers, while ABC took second place with almost 5.8 million average viewers. FOX and NBC claimed third and fourth places with roughly 5.6 million and 5.4 million average viewers. Univision and Telemundo followed in fifth and sixth places with average audiences of roughly 4.5 million and 1.2 million average viewers, respectively.

NBC’s “Deal Or No Deal” special rounded out the top three.

Overall, CBS won the night with an average audience of almost 7.1 million viewers, while NBC took second place with almost 5.4 million average viewers. ABC and FOX claimed third and fourth places with roughly 3.5 million and 2.7 million average viewers. Univision and the CW followed in fifth and sixth places with average audiences of roughly 1.9 million and 1.5 million average viewers, respectively.

NBC’s “Movie of the Week” rounded out the top three.

Overall, CBS won the night with an average audience of just over 5.6 million viewers, while NBC took second place with almost 5.3 million average viewers. ABC and FOX claimed third and fourth places with roughly 4.6 million and 4.1 million average viewers. Univision and the CW followed in fifth and sixth places with average audiences of roughly 1.8 million and 1.7 million average viewers, respectively.

NBC’s “Law And Order: SVU” rounded out the top three.

Overall, CBS won the night with an average audience of just over 9.2 million viewers, while NBC took second place with almost 6.4 million average viewers. FOX and ABC claimed third and fourth places with roughly 5.5 million and 4.6 million average viewers. Univision followed in fifth place with an average audience of roughly 4.2 million average viewers.

CBS’s “Worst Week” and “How I Met Your Mother” rounded out the top five.

Overall, CBS won the night with an average audience of just over 8.3 million viewers, while ABC took second place with almost 5.8 million average viewers. FOX and NBC claimed third and fourth places with roughly 5.6 million and 5.4 million average viewers. Univision and Telemundo followed in fifth and sixth places with average audiences of roughly 4.4 million and 1.2 million average viewers, respectively.

“Numb3rs” claimed the top slot, with almost 9.9 million average viewers, while “Ghost Whisperer” and a “Numb3rs”-related special rounded out the top three, with 9.7 million and 8.4 million average viewers, respectively.

Overall, CBS won the night with an average audience of just over 9.3 million viewers, while ABC took second place with almost 6.2 million average viewers. FOX and Univision claimed third and fourth places with roughly 5.3 million and 4.1 million average viewers, respectively. NBC followed in fifth place with an average audience of roughly 3.9 million average viewers.

CBS’s “Two And A Half Men” and “CSI: Miami” rounded out the top three.

Overall, ABC won the night with an average audience of almost 14.1 million viewers, while CBS took second place with almost 11.9 million average viewers. NBC and FOX claimed third and fourth places with roughly 6.2 million and 5.3 million average viewers, respectively. Univision and the CW followed in fifth and sixth places with average audiences of roughly 4.7 million and 2.9 million average viewers, respectively.

NBC’s “SNL Presidential Bash 2008″ and CBS’s “Two and a Half Men” rounded out the top three, with 14.4 million and 12.7 million average viewers, respectively.

Overall, ABC won the night with an average audience of just over 12.3 million viewers, while NBC took second place with just over 12 million average viewers. CBS and FOX claimed third and fourth places with roughly 10.9 million and 5.2 million average viewers, respectively. The CW and Univision followed in fifth and sixth places with average audiences of roughly 4.6 million and 3 million average viewers, respectively.

Broadcast television placements grew by almost 12% between January and June of 2008, while placements on cable television declined by 20%.

Changes in program line-ups accounted for the growth of broadcast placements — and the decrease in cable placements. 

On the broadcast side, two programs with a significant number of product placements aired more episodes in early 2008, boosting the overall number of placements in the first half of the year.  NBC’s “Biggest Loser,” which normally airs in the fall, moved the start of its fifth season up to January 2008, while FOX’s “Hell’s Kitchen” started its fifth season in April, several months earlier than it did in 2007. 

On the cable side, shows like TLC’s “American Chopper” and “Miami Ink,” MTV’s “Run’s House” and “Pimp My Ride,” and A&E’s “Driving Force” and “Dog The Bounty Hunter,” which featured a large number of product placements in early 2007, aired less frequently or were removed from cable primetime line-ups during the first half of 2008. 

Overall, 204,919 product placements aired on broadcast and cable TV programs between January and June of 2008. 

Nielsen’s report includes data for 11 networks, including ABC, CBS, CW, FOX, MNT, NBC, A&E, Bravo, HGTV, MTV, and TLC.

View the full press release.

Read more about product placement trends in Nielsen’s “Consumer Insight” newsletter.

Read coverage of Nielsen’s findings in Condé Nast Portfolio, Ad Age, Variety, The New York Times, Multichannel News, Broadcasting & Cable, The Globe and Mail, and MediaPost.