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	<title>Nielsen Wire &#187; press conference</title>
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		<title>24.7M Watch Obama&#8217;s Prime Time Health Care Press Conference</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/obama-prime-time-health-care-press-conference/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/obama-prime-time-health-care-press-conference/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 20:32:26 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[health care]]></category>
		<category><![CDATA[President Obama]]></category>
		<category><![CDATA[press conference]]></category>

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		<description><![CDATA[Draws 4.1 Million Fewer Viewers Than Third Press Conference
In a continued push for congressional support of health care reform President Obama held his fourth prime time press conference on Wednesday July 22, 2009. The conference was carried live from 8:00PM to approximately 9:00PM on 11 networks. The sum of average audience for those networks was 24,682,519 viewers and had a combined household rating of 16.3. The networks carrying the press conference were ABC, CBS, NBC, Univision*, Telemundo*, BBC-A, BET, CNBC, CNN, FOX News Channel, and MSNBC.

Viewing to last night&#8217;s press ...]]></description>
			<content:encoded><![CDATA[<p><em><strong>Draws 4.1 Million Fewer Viewers Than Third Press Conference</strong></em></p>
<p>In a continued push for congressional support of health care reform President Obama held his fourth prime time press conference on Wednesday July 22, 2009. The conference was carried live from 8:00PM to approximately 9:00PM on 11 networks. The sum of average audience for those networks was 24,682,519 viewers and had a combined household rating of 16.3. The networks carrying the press conference were ABC, CBS, NBC, Univision*, Telemundo*, BBC-A, BET, CNBC, CNN, FOX News Channel, and MSNBC.
</p>
<p>Viewing to last night&#8217;s press conference was down 14% from his April 29 press conference and down 50% from his first primetime conference on February 9.</p>
<p style="text-align: center;"><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/07/obama_health_presser.gif"><img class="aligncenter size-full wp-image-13907" title="obama_health_presser" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/07/obama_health_presser.gif" alt="" width="525" height="185" /></a></p>
<p style="text-align: center;"><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/07/obama_press_history.gif"><img class="aligncenter size-full wp-image-13908" title="obama_press_history" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/07/obama_press_history.gif" alt="" width="525" height="115" /></a></p>
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		<title>Obama&#8217;s 100 Days Press Conference Draws 28.8M Viewers</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/obamas-100-days-press-conference-draws-288m-viewers/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/obamas-100-days-press-conference-draws-288m-viewers/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 20:51:46 +0000</pubDate>
		<dc:creator>Nielsen Press</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[first 100 days]]></category>
		<category><![CDATA[President Obama]]></category>
		<category><![CDATA[press conference]]></category>
		<category><![CDATA[tv ratings]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=11238</guid>
		<description><![CDATA[Last night&#8217;s primetime press conference to mark Barack Obama&#8217;s 100th day in office was viewed by 28.8 million people in the U.S., according to The Nielsen Company. The event pulled an 18.8 household rating on 10 TV networks.
Viewership for the presser was 29% less than the President&#8217;s last press conference on March 24, which was seen on 11 networks. President Obama&#8217;s first primetime press conference was watched by 49.5 million U.S. viewers on eight networks.
PRESIDENT OBAMA&#8217;S PRIMETIME PRESS CONFERENCE RATINGS



DATE
# OF NETWORKS
HH RATING
HH SHARE
# OF VIEWERS P2+ (in millions)


4/29/2009
10
18.8
27
28.8


3/24/2009
11
25.9
45
40.4


2/9/2009
8
30.8
47
49.5


source: The Nielsen Company, 2009



Networks airing ...]]></description>
			<content:encoded><![CDATA[<p>Last night&#8217;s primetime press conference to mark Barack Obama&#8217;s 100<sup>th</sup> day in office was viewed by 28.8 million people in the U.S., according to The Nielsen Company. The event pulled an 18.8 household rating on 10 TV networks.</p>
<p>Viewership for the presser was 29% less than the President&#8217;s last press conference on March 24, which was seen on 11 networks. President Obama&#8217;s first primetime press conference was watched by 49.5 million U.S. viewers on eight networks.</p>
<p style="center;"><!-- start chart --><strong>PRESIDENT OBAMA&#8217;S PRIMETIME PRESS CONFERENCE RATINGS</strong></p>
<table class="chart" border="0">
<tbody>
<tr>
<th>DATE</th>
<th># OF NETWORKS</th>
<th>HH RATING</th>
<th>HH SHARE</th>
<th># OF VIEWERS P2+ (in millions)</th>
</tr>
<tr>
<td class="axis">4/29/2009</td>
<td>10</td>
<td>18.8</td>
<td>27</td>
<td>28.8</td>
</tr>
<tr>
<td class="axis">3/24/2009</td>
<td>11</td>
<td>25.9</td>
<td>45</td>
<td>40.4</td>
</tr>
<tr>
<td class="axis">2/9/2009</td>
<td>8</td>
<td>30.8</td>
<td>47</td>
<td>49.5</td>
</tr>
<tr>
<td class="table_meta" colspan="5">source: The Nielsen Company, 2009</td>
</tr>
</tbody>
</table>
<p>Networks airing last night&#8217;s press conference from 8pm to 9pm ET included ABC, CBS, NBC, Univision, CNN, FOX News, MSNBC, CNBC, and MUN2. Telemundo aired the press conference on a tape delay at 11:35pm ET.</p>
<p>Download the <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/04/obamapressconf-4-29-091.pdf">media advisory</a>.</p>
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