More than 38.9 million people tuned in to coverage of the final night of the GOP convention.  In comparison, Obama’s acceptance speech at the Democratic convention drew 38.4 million viewers.

For the third night in a row, more women (19.2 million) than men (17.9 million) watched the RNC coverage.  Still, McCain’s speech drew significantly more men than Obama’s acceptance speech (16.2 million).  In contrast, Obama drew more women (19.9 million) than McCain.

White viewers flocked to their TV’s for McCain’s speech (32.2 million vs. 27 million for Obama).   But among African Americans, the reverse was true: 7.5 million African Americans watched Obama’s speech last week, while just 3.1 million tuned in for McCain’s speech.

The TV audience for day four of the GOP convention was larger (+41%) than the audience for the same night during the 2004 convention, which drew 27.5 million viewers.

On Thursday, September 4, 2008, convention coverage varied by network, with ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, Telemundo, and Univision airing live coverage from approximately 10pm to 11:15pm EST.

Note:  Nielsen’s new universe estimates for the 2008-09 television season took effect on September 1, 2008, reflecting a 1.3% increase in TV households and viewers aged two or older.  As a result, each rating point represents more households and persons.  Read about the new totals.

View the full media alert.

Read coverage of Nielsen’s findings in The New York Times, the Los Angeles Times, the San Francisco Chronicle, Multichannel News, Ad Age, and on MarketWatch.com.