Nielsen Wire » Presidential Inauguration http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Nearly 37.8 Million Watch President Obama’s Oath And Speech On TV http://blog.nielsen.com/nielsenwire/media_entertainment/nearly-378-million-watch-president-obamas-oath-and-speech/ http://blog.nielsen.com/nielsenwire/media_entertainment/nearly-378-million-watch-president-obamas-oath-and-speech/#comments Wed, 21 Jan 2009 23:57:03 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=7285

Nearly 37.8 million Americans watching at home viewed President Barack Obama’s oath of office and inaugural speech between the hours of 10:00 a.m. and 5:00 p.m. ET on January 20, 2009.  This is the most viewed inauguration since the record of 41.8 million viewers who watched Ronald Reagan’s 1981 inauguration.

This is the first inaugural since Nielsen began tracking time-shifted viewing, and this year’s data is based on Live + Same Day, meaning incremental viewing during the same broadcast day is included.

Download the complete report.

President Date HH Rating Households Viewers P2+
Barack Obama January 20, 2009 -Tues 25.5 28,906,061 37,793,008
Ronald Reagan January 20, 1981-Tue 37.4 29,100,000 41,800,260
Richard Nixon January 20, 1969 – Mon 33.5 18,870,000 27,007,700
Jimmy Carter January 20, 1977-Thu 31.5 22,430,000 34,127,090
Richard Nixon January 20, 1973-Sat 28.5 18,470,000 32,950,900
Bill Clinton January 20, 1993-Wed 24.5 22,758,111 29,721,041
Ronald Reagan January 20, 1985-Sun 22.3 18,925,556 25,053,886
George W. Bush January 20, 2001-Sat 20.8 21,346,400 29,008,200
George H.W. Bush January 20, 1989-Fri 20 18,106,000 23,316,325
Bill Clinton January 20, 1997-Mon 17.1 16,515,000 21,583,000
George W. Bush January 20, 2005-Thu 11.8 12,928,709 15,536,652
© 2009 The Nielsen Company

RELATED: Nielsen Online traffic data for News, Current Event, and Video Streaming on Inauguration Day.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/nearly-378-million-watch-president-obamas-oath-and-speech/feed/ 40 UPDATED: Obama Inaugural Events Viewed By 30.1% In Top Markets http://blog.nielsen.com/nielsenwire/media_entertainment/obama-inaugural-events-viewed-by-292-in-top-markets/ http://blog.nielsen.com/nielsenwire/media_entertainment/obama-inaugural-events-viewed-by-292-in-top-markets/#comments Wed, 21 Jan 2009 17:47:31 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=7319 Updated 01/27: The updated %figures and chart reflect updated data relative to select West Coast markets.

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The combined overall household rating for the inauguration of President Barack Obama in the top 56 local television markets where Nielsen maintains TV meters was 30.1%.

The Raleigh-Durham market had the largest TV audience with more than 51% of households tuned in to the day’s events.


Rank by HH Rating Market Name Market Rank
by Number of TV Households		 Household Rating
% of TV households
in market tuned in
1 Raleigh-Durham (Fayetvlle) 27 51.2
2 Washington, DC (Hagrstwn) 9 47.7
3 Norfolk-Portsmth-Newpt Nws 43 46.7
4 Baltimore 26 44.3
5 Greensboro-H.Point-W.Salem 46 42.3
6 Charlotte 24 40.8
7 West Palm Beach-Ft. Pierce 38 39.6
8 Memphis 48 39.4
9 Richmond-Petersburg 58 37.2
10 Greenvll-Spart-Ashevll-And 36 35.9
11 Birmingham (Ann and Tusc) 40 35.7
12 Miami-Ft. Lauderdale 16 35.5
13 Knoxville 59 35.3
14 Ft. Myers-Naples 62 33.8
15 Las Vegas 42 33.4
16 Kansas City 31 32.9
17 Philadelphia 4 32.5
18 Nashville 29 31.6
19 Columbus, OH 32 31.3
19 New Orleans 53 31.3
21 Buffalo 51 31.0
22 Detroit 11 30.8
22 Pittsburgh 23 30.8
24 Providence-New Bedford 52 30.0
25 Dayton 64 29.9
25 Indianapolis 25 29.9
25 New York 1 29.9
28 Louisville 50 29.7
29 Atlanta 8 29.3
29 Hartford & New Haven 30 29.3
31 Oklahoma City 45 29.2
32 San Antonio 37 28.9
33 Cincinnati 34 28.6
33 Jacksonville 47 28.6
35 Albuquerque-Santa Fe 44 28.5
36 Orlando-Daytona Bch-Melbrn 19 28.3
37 San Diego 28 28.2
38 Tampa-St. Pete (Sarasota) 13 28.0
39 St. Louis 21 27.9
40 Chicago 3 27.8
41 Cleveland-Akron (Canton) 17 27.2
42 Houston 10 26.9
43 Los Angeles 2 26.6
44 Portland, OR 22 25.9
44 Sacramnto-Stkton-Modesto 20 25.9
44 San Francisco-Oak-San Jose 6 25.9
47 Tulsa 61 25.8
48 Milwaukee 35 25.7
49 Boston (Manchester) 7 25.4
49 Seattle-Tacoma 14 25.4
51 Austin 49 25.1
52 Dallas-Ft. Worth 5 24.6
53 Salt Lake City 33 23.7
54 Minneapolis-St. Paul 15 23.6
55 Phoenix (Prescott) 12 22.4
56 Denver 18 21.8
©2009 The Nielsen Company

See previous ratings for presidential elections here.

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