Nielsen Wire » Portland Trailblazers http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 LeBron, Cavs Top Local NBA Ratings http://blog.nielsen.com/nielsenwire/media_entertainment/lebron-cavs-top-local-nba-ratings/ http://blog.nielsen.com/nielsenwire/media_entertainment/lebron-cavs-top-local-nba-ratings/#comments Tue, 24 Feb 2009 15:06:24 +0000 Nielsen Press http://blog.nielsen.com/nielsenwire/?p=8501 The Cleveland Cavaliers were the top-rated local NBA market in the first half of the season, according to an analysis released today by The Nielsen Company.

Cleveland led all NBA markets in the U.S. with an 8.1 local household rating. It’s a significant 119% jump for LeBron James and the Cavs, which ranked 9th through the first half of last season with a 3.7 rating.

The San Antonio Spurs, who boasted the NBA’s top-rated local market last season through as recently as the first month of this season, still showed an 18% year-to-year increase in its local ratings. On average, 7.9% of TV households in the San Antonio market have tuned in to see Tim Duncan & Co. each game, compared to 6.7% over the same time period last year.

The Portland Trailblazers’ first full season with Greg Oden is generating plenty of renewed interest among its fans. The Portland market ranked third through the All-Star break with a 5.6 household rating, 27% higher than the first half of last year. 

TOP-10 LOCAL NBA MARKETS, BY HOUSEHOLD RATINGS

RANK TEAM/MARKET 2008-09 HH RATING 2007-08 HH RATING % CHANGE
1 Cleveland 8.1 3.7 119%
2 San Antonio 7.9 6.8 16%
3 Portland 5.6 4.4 27%
4 Utah 5.6 6.3 -11%
5 L.A. Lakers 4.7 4.2 12%
6 Boston 4.0 3.6 11%
7 Detroit 3.8 5.6 -32%
8 Phoenix 3.8 5.0 -24%
9 Houston 2.6 2.5 4%
10 Chicago 2.6 2.5 4%
source: The Nielsen Company 2009

            Other local market highlights in the NBA this year:

  • The Indiana Pacers showed the most year-to-year ratings increase through the All-Star break. The Pacers have tripled their ratings from 0.6 last year to 1.8 this year. New Orleans – led by superstar Chris Paul – saw its ratings climb 160%.
  • The NBA’s two largest markets – New York and Los Angeles – have maintained the growth trend that was started earlier this year. The Knicks are up 18%, while the Lakers are up 12% and the Clippers are up 43%.
]]> http://blog.nielsen.com/nielsenwire/media_entertainment/lebron-cavs-top-local-nba-ratings/feed/ 0 SPORTS WRAP: NBA Teams Putting Up Big Local Numbers http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-nba-teams-putting-up-big-local-numbers/ http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-nba-teams-putting-up-big-local-numbers/#comments Thu, 20 Nov 2008 19:43:19 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=4876 Less than a month into watching the NBA season, Nielsen has spotted some noticeable trends, including several teams outscoring last year’s ratings in their local markets. While the San Antonio Spurs are still the highest-rated NBA team with a 6.8 Average Household Rating in their market, the Cleveland Cavaliers and Portland Trailblazers are close behind, thanks to large increases in viewership compared to this time period last season.

NBA Local Ratings Box Score

  • The New Orleans Hornets ratings are up 163% compared to a year ago, thanks in large part to last year’s come-from-nowhere victory of their division.
  • In Cleveland, fans witnessed the high flying Lebron James lead the Cavs to an eight-game winning streak, which fueled a109% lift in ratings from last season.
  • Atlanta and Portland, two teams loaded with young talent, have captured the attention of their markets, with a 97% and 44% increase in their local ratings respectively.
  • In Orlando, Dwight Howard and the Magic are atop their division, and are also enjoying a 26% boost in viewership compared to last season.
  • The New York Knicks and Los Angeles Lakers, who benefit from the nation‘s two largest markets, are also outperforming last season, with 17% and 14% increases.

Top 10 Local Ratings 2008-09 Season

Team Avg. Local HH Rating
San Antonio 6.6
Cleveland 6.2
Portland 5.0
Utah 4.8
L.A. Lakers 4.2
Detroit 4.1
Phoenix 4.0
Boston 3.4
Houston 3.2
Chicago 2.9

2008-09 Season vs. 2007-08 Season Ratings % Change

Team % Change vs. YAGO
New Orleans 163%
Cleveland 109%
Atlanta 97%
Portland 44%
Orlando 26%
New York 17%
L.A. Lakers 14%
Washington 12%
Philadelphia 10%
Memphis 10%
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