Nielsen Wire » Playstation

Hottest June on Record for Video Gaming

Nielsen Wire — Mon, 10 Aug 2009 14:00:23 +0000

Nielsen video game data released today shows that Video Gamers are playing more this summer than last. Total video game console usage minutes in June 2009 went up 21% from the the previous June. The average console gamer played 768 minutes on consoles during this year’s June reporting month.

Other notable trends from June 2009 show:

Video game consoles are not just being played by kids – just under 50% of gameplay came from adults 18+
Teenagers 12-17 have the largest percent of play, which accounted for 25% of gaming in June
Xbox 360 and PS2 are now neck and neck in terms of minutes played per month, yet June data shows Xbox 360 is the most active console, with the 6-month trend show Xbox 360 with the highest active users

PlayStation consoles tend to be more gender neutral than other consoles. Xbox 360 continues to skew more male and Wii continue to skew more female.

More Americans are playing the newer consoles. Nielsen data shows that current generation consoles, such as Xbox 360, PS3 and Wii, made up 50% of total share of minutes in June 2009, while last generation consoles, such as Xbox, PS2 and Gamecube, made up only 31% of total minutes. Use of older gaming consoles (PS One, Atari 2600, Nintendo 64, Sega Genesis, etc.) made up the 19% balance of usage minutes for the month.

World Of Warcraft, Playstation 2 Continue Most Played Gaming Trend

Nielsen Wire — Tue, 05 May 2009 14:18:56 +0000

Nielsen Games released its March 2009 data for top console usage and PC game titles with Playstation 2 and the role-playing game World Of Warcraft again topping their respective lists.

Top 10 PC Game Titles: March 2009
RANK	Game	Publisher	Avg. Min Per Week	TMP%
1	World of Warcraft	Blizzard Entertainment	653	46.710
2	Second Life	Linden Lab	760	3.206
3	Dark Messiah of Might & Magic	Ubisoft	582	3.049
4	Civilization IV: Beyond the Sword	2K Games	668	2.690
5	Bookworm	PopCap Games	169	2.263
6	Half-Life 2	Vivendi Games	313	2.195
7	Civilization IV	2K Games	332	2.053
8	Warcraft III: Reign of Chaos	Blizzard Entertainment	213	1.739
9	Chessmaster Challenge	PlayFirst	54	1.714
10	StarCraft	Blizzard Entertainment	334	1.676
Source: Nielsen Games – GamePlay Metrics™ TMP% represents the percent of total minutes played from the Top 100 non-casual/pre-installed PC games measured.

Topline Console Usage – March 2009
RANK	Console	Usage Minutes %
1	PlayStation 2	22.0
2	Xbox 360	21.2
3	Wii	17.9
4	PlayStation 3	10.3
5	Xbox	6.6
6	GameCube	2.6
7	Other	19.3
Source: Nielsen Games – GamePlay Metrics™ Usage Minutes % is the percent of all measured console minutes “Other” consists of any other console systems found in the home

Playstation 2, World Of Warcraft, Most Played In January

Nielsen Wire — Thu, 12 Mar 2009 13:02:25 +0000

Nielsen Games released its January 2009 data for top console usage and PC game titles with Playstation 2 and the role-playing game World Of Warcraft topping their respective lists.

Top Game Consoles January 2009

Rank	Console	Usage Minutes %
1	PlayStation 2	23.7
2	Wii	20.7
3	Xbox 360	18.2
4	PlayStation 3	9.0
5	Xbox	7.9
6	GameCube	3.3
7	Other	17.2
Source: Nielsen Games – GamePlay Metrics™ Usage Minutes % is the percent of all measured console minutes “Other” consists of any other console systems found in the home

Top 10 PC Game Titles January 2009

Rank	Title	Publisher	Share	Avg. Min Per Week	TMP%
1	World of Warcraft	Blizzard Entertainment	12.090	649	46.560
2	Dark Messiah of Might & Magic	Ubisoft	0.978	732	4.403
3	Second Life	Linden Lab	1.488	520	3.589
4	Warcraft III: Reign of Chaos	Blizzard Entertainment	1.618	294	2.290
5	Chessmaster Challenge	PlayFirst	10.083	63	2.194
6	Spore	Electronic Arts Inc.	1.638	262	1.701
7	Bookworm	PopCap Games	3.305	128	1.621
8	StarCraft	Blizzard Entertainment	1.344	286	1.570
9	Build-a-Lot 3: Passport to Europe	HipSoft LLC	2.344	197	1.526
10	Sims 2, The: Celebration Stuff	Electronic Arts Inc.	1.222	288	1.467
Source: Nielsen Games – GamePlay Metrics™ Share is the percentage of the gaming audience measured that played the title. TMP% represents the percent of total minutes played from the Top 100 non-casual/pre-installed PC games measured.

Holiday Blog Buzz Battle: Xbox Bests Wii, Playstation

admin — Thu, 11 Dec 2008 21:54:53 +0000

Microsoft’s Xbox is the most buzzed about game console so far this holiday season, Nielsen Online reported Thursday.

The Xbox 360 garnered the largest share of online buzz between November 1 and December 9, with 41.6% of blog messages mentioning Xbox, Wii or Playstation.

In comparison, Nintendo’s Wii was mentioned in 29.8% of game console blog messages, while Sony’s Playstation ranked third with mentions in 28.6% of gaming-related blog posts.

Among gift-related online buzz, TV-related terms, mentioned in 52.5% of gift-related messages, dominated blogosphere chatter.

DVDs (24.4% share), toys (11.3% share), laptops (8.4% share), and GPS (3.4% share) rounded out the select five gift ideas.

View the press release.