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	<title>Nielsen Wire &#187; playoffs</title>
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		<title>Red Sox V. Rays Game 7 Draws Record-Breaking TV Ratings</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/red-sox-v-rays-game-7-draws-record-breaking-tv-ratings/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/red-sox-v-rays-game-7-draws-record-breaking-tv-ratings/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 15:10:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[1996-2008]]></category>
		<category><![CDATA[ALCS]]></category>
		<category><![CDATA[Boston Red Sox]]></category>
		<category><![CDATA[cable tv]]></category>
		<category><![CDATA[Game 5]]></category>
		<category><![CDATA[Game 7]]></category>
		<category><![CDATA[historical MLB playoffs]]></category>
		<category><![CDATA[MLB]]></category>
		<category><![CDATA[NLCS]]></category>
		<category><![CDATA[playoffs]]></category>
		<category><![CDATA[Red Sox v. Rays]]></category>
		<category><![CDATA[Tampa Bay Rays]]></category>
		<category><![CDATA[tv ratings]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=3005</guid>
		<description><![CDATA[Game seven of the closely contested American League Championship Series between the Boston Red Sox and the Tampa Bay Rays drew the largest ever TV audience of any MLB playoff game aired on cable, Nielsen reported Tuesday.  
The game, which aired on TBS Sunday night, drew almost 13.4 million average viewers, easily surpassing game four of last year&#8217;s Indians v. Yankees division series, which claimed second place overall with 9.2 million average viewers.
TV viewership of the ALCS games surged after the Red Sox overcame a seven-run deficit in game five to beat the ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/baseball2.jpg"><img class="alignleft size-medium wp-image-3006" title="baseball2" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/baseball2.jpg" alt="" width="150" height="150" /></a>Game seven of the closely contested American League Championship Series between the Boston Red Sox and the Tampa Bay Rays drew the largest ever TV audience of any MLB playoff game aired on cable, Nielsen reported Tuesday.  </p>
<p>The game, which aired on TBS Sunday night, drew almost 13.4 million average viewers, easily surpassing game four of last year&#8217;s Indians v. Yankees division series, which claimed second place overall with 9.2 million average viewers.</p>
<p>TV viewership of the ALCS games surged after the Red Sox overcame a seven-run deficit in <a href="http://blog.nielsen.com/nielsenwire/media_entertainment/red-sox-and-rays-deliver-game-5-ratings-rollercoaster/" target="_blank">game five</a> to beat the Rays and stay in the series. </p>
<p>Last Thursday, game five drew 7.2 million average viewers.  Game six of the series pulled in 8.9 million viewers, securing third place in Nielsen&#8217;s <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/mlb-playoffs-cable-ranker1.xls">ranking</a> of the all-time top MLB playoff game broadcasts on cable TV.</p>
<p><span id="more-3005"></span></p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Rank </th>
<th>Top 10 MLB Playoff Games<br />
Broadcast On Cable TV</th>
<th>Date</th>
<th>Network</th>
<th>Viewers (P2+)</th>
</tr>
<tr>
<td class="axis">1</td>
<td>RED SOX-RAYS 7</td>
<td>10/19/2008</td>
<td>TBSC</td>
<td>13,357,000</td>
</tr>
<tr>
<td class="axis">2</td>
<td>INDIANS-YANKEES 4</td>
<td>10/8/2007</td>
<td>TBSC</td>
<td>9,232,000</td>
</tr>
<tr>
<td class="axis">3</td>
<td>RED SOX-RAYS 6</td>
<td>10/18/2008</td>
<td>TBSC</td>
<td>8,928,000</td>
</tr>
<tr>
<td class="axis">4</td>
<td>INDIANS-YANKEES 3</td>
<td>10/7/2007</td>
<td>TBSC</td>
<td>8,460,000</td>
</tr>
<tr>
<td class="axis">5</td>
<td>BRAVES/CUBS</td>
<td>10/3/2003</td>
<td>ESPN</td>
<td>8,126,000</td>
</tr>
<tr>
<td class="axis">6</td>
<td>YANKEES-INDIANS 2</td>
<td>10/5/2007</td>
<td>TBSC</td>
<td>7,578,000</td>
</tr>
<tr>
<td class="axis">7</td>
<td>CUBS/BRAVES</td>
<td>10/1/2003</td>
<td>ESPN</td>
<td>7,432,000</td>
</tr>
<tr>
<td class="axis">8</td>
<td>ANGELS/YANKEES</td>
<td>10/7/2005</td>
<td>ESPN</td>
<td>7,212,000</td>
</tr>
<tr>
<td class="axis">9</td>
<td>RAYS-RED SOX 5</td>
<td>10/16/2008</td>
<td>TBSC</td>
<td>7,211,000</td>
</tr>
<tr>
<td class="axis">10</td>
<td>TWINS/YANKEES</td>
<td>10/6/2004</td>
<td>ESPN</td>
<td>6,811,000</td>
</tr>
<tr>
<th class="table_meta" colspan="5">Source: The Nielsen Company (1996 &#8211; 2008).</th>
</tr>
</tbody>
</table>
<p>View Nielsen&#8217;s <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/mlb-playoffs-cable-ranker.xls">full ranking</a> of MLB playoffs ratings, dating back to 1996.</p>
<p>Read coverage of Nielsen&#8217;s findings in <a href="http://www.mediaweek.com/mw/content_display/news/local-broadcast/e3i9e2284979c0b8c78088f4af8adaad110" target="_blank">Mediaweek</a>.</p>
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		<title>Cubs-Dodgers Matchup: Largest First Game TV Audience</title>
		<link>http://blog.nielsen.com/nielsenwire/nielsen-news/cubs-dodgers-matchup-largest-first-game-tv-audience/</link>
		<comments>http://blog.nielsen.com/nielsenwire/nielsen-news/cubs-dodgers-matchup-largest-first-game-tv-audience/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 21:05:40 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Chicago Cubs]]></category>
		<category><![CDATA[Los Angeles Dodgers]]></category>
		<category><![CDATA[Major League Baseball]]></category>
		<category><![CDATA[playoffs]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=2020</guid>
		<description><![CDATA[In the game one matchups for the National League and American League division playoffs, the Chicago Cubs v. Los Angeles Dodgers game drew the largest TV audience: nearly 5.4 million viewers.



Game
Network
Viewers P2+


CUBS- DODGERS
TBSC
5,381,000


RED SOX-ANGELS
TBSC
4,442,000


BREWERS-PHILLIES
TBSC
2,764,000


WHITE SOX-RAYS
TBSC
2,610,000


Source: The Nielsen Company (October 3, 2008).



]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/baseball.jpg" alt="" width="150" height="150" />In the game one matchups for the National League and American League division playoffs, the Chicago Cubs v. Los Angeles Dodgers game drew the largest TV audience: nearly 5.4 million viewers.</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Game</th>
<th>Network</th>
<th>Viewers P2+</th>
</tr>
<tr>
<td class="axis">CUBS- DODGERS</td>
<td>TBSC</td>
<td>5,381,000</td>
</tr>
<tr>
<td class="axis">RED SOX-ANGELS</td>
<td>TBSC</td>
<td>4,442,000</td>
</tr>
<tr>
<td class="axis">BREWERS-PHILLIES</td>
<td>TBSC</td>
<td>2,764,000</td>
</tr>
<tr>
<td class="axis">WHITE SOX-RAYS</td>
<td>TBSC</td>
<td>2,610,000</td>
</tr>
<tr>
<th class="table_meta" colspan="4">Source: The Nielsen Company (October 3, 2008).</th>
</tr>
</tbody>
</table>
]]></content:encoded>
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		<title>MLB Division Playoff Historical Ratings</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/mlb-division-playoff-historical-ratings/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/mlb-division-playoff-historical-ratings/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 21:41:05 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Boston Red Sox]]></category>
		<category><![CDATA[Chicago Cubs]]></category>
		<category><![CDATA[Chicago White Sox]]></category>
		<category><![CDATA[Los Angeles Angels]]></category>
		<category><![CDATA[Los Angeles Dodgers]]></category>
		<category><![CDATA[Major League Baseball]]></category>
		<category><![CDATA[Milwaukee Brewers]]></category>
		<category><![CDATA[Philadelphia Phillies]]></category>
		<category><![CDATA[playoffs]]></category>
		<category><![CDATA[Tampa Bay Rays]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=1883</guid>
		<description><![CDATA[This week begins Major League Baseball playoffs in the National League (Philadelphia Phillies vs. Milwaukee Brewers and Los Angeles Dodgers vs. Chicago Cubs) and American League (Boston Red Sox vs. Los Angeles Angels and Chicago White Sox vs. Tampa Bay Rays).
Historically, at least where league championship series are involved, ratings have been significantly higher when teams from major markets, such as Chicago, Boston and Los Angeles, are involved. A breakdown of those matchups will be featured prior to the upcoming NL and AL championship series.
Below are historical ratings since 2000 ...]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1906" title="MLB" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/10/baseball.jpg" alt="" width="150" height="150" />This week begins Major League Baseball playoffs in the National League (Philadelphia Phillies vs. Milwaukee Brewers and Los Angeles Dodgers vs. Chicago Cubs) and American League (Boston Red Sox vs. Los Angeles Angels and Chicago White Sox vs. Tampa Bay Rays).</p>
<p>Historically, at least where league championship series are involved, ratings have been significantly higher when teams from major markets, such as Chicago, Boston and Los Angeles, are involved. A breakdown of those matchups will be featured prior to the upcoming NL and AL championship series.</p>
<p>Below are historical ratings since 2000 for Division Series Playoffs. Numbers from 2007 division games broadcast on TNT and TBS are combined average viewership for both National and American leagues. The 13 games broadcast on TBS drew an average of 5.7 million viewers, while the four games picked up by TNT drew an average of 1.6 million viewers.</p>
<p><strong>NATIONAL LEAGUE DIVISION SERIES</strong></p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Year</th>
<th>Network</th>
<th>Avg. Number Of Viewers</th>
</tr>
<tr>
<td class="axis">2007</td>
<td>TBS (13 games)</td>
<td>4,243,000</td>
</tr>
<tr>
<td class="axis">2007</td>
<td>TNT (4 games)</td>
<td>1,225,000</td>
</tr>
<tr>
<td class="axis">2006</td>
<td>FOX</td>
<td>6,752,000</td>
</tr>
<tr>
<td class="axis">2005</td>
<td>FOX</td>
<td>7,013,000</td>
</tr>
<tr>
<td class="axis">2004</td>
<td>FOX</td>
<td>7,868,000</td>
</tr>
<tr>
<td class="axis">2003</td>
<td>FOX</td>
<td>11,403,000</td>
</tr>
<tr>
<td class="axis">2002</td>
<td>FOX</td>
<td>8,854,000</td>
</tr>
<tr>
<td class="axis">2001</td>
<td>FOX</td>
<td>6,272,000</td>
</tr>
<tr>
<td class="axis">2000</td>
<td>FOX</td>
<td>6,208,000</td>
</tr>
<tr>
<th class="table_meta" colspan="4">Source: The Nielsen Company</th>
</tr>
</tbody>
</table>
<p>AMERICAN LEAGUE DIVISION SERIES</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Year</th>
<th>Network</th>
<th>Avg. Number Of Viewers</th>
</tr>
<tr>
<td class="axis">2006</td>
<td>FOX</td>
<td>7,548,000</td>
</tr>
<tr>
<td class="axis">2005</td>
<td>FOX</td>
<td>11,851,000</td>
</tr>
<tr>
<td class="axis">2004</td>
<td>FOX</td>
<td>7,749,000</td>
</tr>
<tr>
<td class="axis">2003</td>
<td>FOX</td>
<td>10,879,000</td>
</tr>
<tr>
<td class="axis">2002</td>
<td>FOX</td>
<td>9,337,000</td>
</tr>
<tr>
<td class="axis">2001</td>
<td>FOX</td>
<td>7,618,000</td>
</tr>
<tr>
<td class="axis">2000</td>
<td>FOX/NBC</td>
<td>7,003,000</td>
</tr>
<tr>
<th class="table_meta" colspan="4">Source: The Nielsen Company</th>
</tr>
</tbody>
</table>
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		<title>SPORTS WRAP: Ryder Without Tiger; Cowboys And Packers’ Big Score; Yankee Stadium Finale</title>
		<link>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-ryder-without-tiger-cowboys-and-packers%e2%80%99-big-score-yankee-stadium-finale/</link>
		<comments>http://blog.nielsen.com/nielsenwire/media_entertainment/sports-wrap-ryder-without-tiger-cowboys-and-packers%e2%80%99-big-score-yankee-stadium-finale/#comments</comments>
		<pubDate>Thu, 25 Sep 2008 18:23:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
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		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=1581</guid>
		<description><![CDATA[Each week, Nielsen Sports&#8217; analysts offer their take on the biggest sports media headlines.
Ryder Cup Golf &#8212; Minus Tiger
Last Friday morning, 1.4 million ESPN viewers tuned in to Ryder Cup golf coverage from Louisville, Kentucky.  With the world&#8217;s best golfer, Tiger Woods, sidelined, golf fans were introduced to Team USA Captain Paul Azinger&#8217;s rag-tag group of Ryder Cup rookies.  On Saturday, Ryder Cup&#8217;s TV audience more than doubled &#8212; an average of 3.2 million viewers tuned in to watch the tournament action on NBC, and on Sunday, 3.9 million NBC viewers watched ...]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/seats.gif"></a>Each week, <a href="http://www.nielsensports.com" target="_blank">Nielsen Sports&#8217; </a>analysts offer their take on the biggest sports media headlines.</em></p>
<p><strong><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/seats1.gif"><img class="alignleft size-medium wp-image-1596" title="seats1" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/09/seats1.gif" alt="" width="150" height="104" /></a>Ryder Cup Golf &#8212; Minus Tiger</strong><br />
Last Friday morning, 1.4 million ESPN viewers tuned in to Ryder Cup golf coverage from Louisville, Kentucky.  With the world&#8217;s best golfer, Tiger Woods, sidelined, golf fans were introduced to Team USA Captain Paul Azinger&#8217;s rag-tag group of Ryder Cup rookies.  On Saturday, Ryder Cup&#8217;s TV audience more than doubled &#8212; an average of 3.2 million viewers tuned in to watch the tournament action on NBC, and on Sunday, 3.9 million NBC viewers watched as the underdogs from the U.S. earned the U.S. its first Ryder Cup win in nine years.  Who says golf isn’t a team sport?</p>
<p><span id="more-1581"></span></p>
<p><strong>Record-Breaking Football Ratings<br />
</strong>In the NFL, the Dallas Cowboys v. Green Bay Packers game last Sunday night (Sept. 21) set a season record for Sunday Night football TV viewing this fall &#8212; more than 21.7 million U.S. viewers tuned in for the game on NBC.  Meanwhile, ESPN&#8217;s streak of record-breaking Monday Night Football TV audiences continued with the New York Jets vs. San Diego Chargers game (Sept. 22), which drew this year&#8217;s fourth largest cable audience.  Could it be that Fantasy Football has finally entered the <a href="http://sports.espn.go.com/espn/page2/story?page=simmons/080919" target="_blank">mainstream</a>?</p>
<table class="chart" border="0">
<tbody>
<tr>
<th>Date</th>
<th>Network</th>
<th>Sunday Night Football:<br />
Matchup</th>
<th>Viewers (P2+)</th>
<th>U.S. Average Audience<br />
(% of Households) *</th>
</tr>
<tr>
<td class="axis">9/21/2008</td>
<td>NBC</td>
<td>Dallas Cowboys @ Green Bay Packers</td>
<td>21,729,000</td>
<td>13.1</td>
</tr>
<tr>
<td class="axis">9/14/2008</td>
<td>NBC</td>
<td>Pittsburgh Steelers @ Cleveland Browns</td>
<td>17,834,000</td>
<td>10.8</td>
</tr>
<tr>
<td class="axis">9/7/2008</td>
<td>NBC</td>
<td>Chicago Bears @ Indianapolis Colts</td>
<td>18,351,000</td>
<td>11.2</td>
</tr>
<tr>
<td class="axis">9/4/2008</td>
<td>NBC</td>
<td>Washington Redskins @ New York Giants</td>
<td>13,531,000</td>
<td>8.6</td>
</tr>
<tr>
<th class="table_meta" colspan="5">Source: The Nielsen Company (September 4, 2008 &#8211; September 21, 2008)</th>
</tr>
<tr>
<th class="table_meta" colspan="5">Note: Data includes Live and Same Day DVR viewing; percentage of U.S. households indicates the average audience during entire telecast.</th>
</tr>
</tbody>
</table>
<table class="chart" border="0">
<tbody>
<tr>
<th>Date</th>
<th>Network</th>
<th>Monday Night Football:<br />
Matchup</th>
<th>Viewers (P2+)</th>
<th>Coverage Area Audience<br />
(% of Households) *</th>
</tr>
<tr>
<td class="axis">9/22/2008</td>
<td>ESPN</td>
<td>New York Jets @ San Diego Chargers</td>
<td>11,881,000</td>
<td>8.9</td>
</tr>
<tr>
<td class="axis">9/15/2008</td>
<td>ESPN</td>
<td>Philadelphia Eagles @ Dallas Cowboys</td>
<td>18,608,000</td>
<td>13.3</td>
</tr>
<tr>
<td class="axis">9/8/2008</td>
<td>ESPN</td>
<td>Denver Broncos @ Oakland Raiders</td>
<td>9,665,000</td>
<td>7.3</td>
</tr>
<tr>
<td class="axis">9/8/2008</td>
<td>ESPN</td>
<td>Minnesota Vikings @ Green Bay Packers</td>
<td>12,501,000</td>
<td>9.3</td>
</tr>
<tr>
<th class="table_meta" colspan="5">Source: The Nielsen Company (September 8, 2008 &#8211; September 22, 2008)</th>
</tr>
<tr>
<th class="table_meta" colspan="5">Note: Data includes Live and Same Day DVR viewing; percentage of U.S. cable households indicates the average audience during entire telecast.</th>
</tr>
</tbody>
</table>
<p><strong>Good-Bye, Yankee Stadium<br />
</strong>Despite competition from the Emmys (12.3 million viewers on ABC) and Sunday Night Football (22 million viewers on NBC), Yankee Stadium&#8217;s last ever television appearance &#8212; during the Yankees v. Orioles game &#8212; drew 3.1 million viewers last Sunday night.  The telecast ranked as the seventh most-watched Sunday Night Baseball game this year.  Yankee Stadium is closing to make way for a new stadium, opening next season.</p>
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