Eli Lilly produced three of the top four most-recalled prescription drug and vaccine ads on TV last year, according to new research released today by The Nielsen Company.
The ranking revealed that a spot for Eli’s Cialis was the most often recalled new pharmaceutical ad 2008.  The ad was recalled by viewers at a rate 55% greater than the average based on all new prescription drug ads launched over the past year.  The erectile dysfunction drug ad features a couple interrupted from an intimate moment by a surprise visit from their daughter.
“Prescription …