Nielsen data over the past six weeks shows that “golf” returned as the most relevant topic to Tiger Woods in online conversations.

With so much anticipation for Tiger’s return to golf, many are speculating about just how high Masters ratings will be.

When Tiger Woods tees off later today at the Accenture Match Play Championship, he won’t be the only one relieved by his return to the links. In fact, PGA Tour officials and TV executives might have more of a reason to celebrate than Tiger himself.
The Nielsen Company compared the network TV ratings for the 3rd and 4th rounds of golf tournaments played by Woods after the U.S. Open in 2007 with those same tournaments he missed in 2008 due to a season-ending knee injury. And the results are just what …

Each week, Nielsen Sports’ analysts offer their take on the biggest sports media headlines.
Ryder Cup Golf — Minus Tiger
Last Friday morning, 1.4 million ESPN viewers tuned in to Ryder Cup golf coverage from Louisville, Kentucky.  With the world’s best golfer, Tiger Woods, sidelined, golf fans were introduced to Team USA Captain Paul Azinger’s rag-tag group of Ryder Cup rookies.  On Saturday, Ryder Cup’s TV audience more than doubled — an average of 3.2 million viewers tuned in to watch the tournament action on NBC, and on Sunday, 3.9 million NBC viewers watched …