Rural American households spent more than twice as much on canning and freezing supplies, 47% more on automotive products, and 38% more on tobacco and accessories than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
“Plain Rural Living” households — a Nielsen Spectra lifestyle segment that includes households in small towns and rural areas with the lowest population densities — account for 21% of all American households.  These households represented 43% of canning/freezing supplies product dollar sales, 31% of automotive product dollar sales, and 29% of tobacco and …

U.S. households without children spent 19% more on liquor and wine, and 14% more on vitamins than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
Although households are often assumed to be conventional families with children, most U.S. households do not have children under the age of 18.  In fact, households without children account for roughly 65% of all U.S. households. 
According to Nielsen, these households represent 77.5% of liquor and wine dollar sales, 74% of vitamin dollar sales, and 73.6% of floral/gardening product and tobacco dollar sales.
Other categories skewing to households without children include medications/remedies, …