Rural American households spent more than twice as much on canning and freezing supplies, 47% more on automotive products, and 38% more on tobacco and accessories than average American households during the 52 weeks ending June 28, 2008, according to Nielsen.
“Plain Rural Living” households — a Nielsen Spectra lifestyle segment that includes households in small towns and rural areas with the lowest population densities — account for 21% of all American households.  These households represented 43% of canning/freezing supplies product dollar sales, 31% of automotive product dollar sales, and 29% of tobacco and …