Case Study: Nielsen’s People Meter Technology Brings Miami More Accurate Picture of TV Viewers

Nielsen is in the process of installing electronic meters – called Local People Meters (LPM) – in the largest TV markets.  The roll-out of LPMs in Miami in Oct 2008 provides a good case study on how technology can make local TV ratings more accurate and representative of the local population than ever before.
Nielsen’s electronic People Meters measure what people really watch and do not rely on the memories of people filling out the paper diaries, …

Television viewing and online video streaming go hand in hand — with the heaviest Internet users also watching the most TV, Nielsen reported Friday.
Internet users who rank among the top fifth in terms of time spent online also watch more than 250 minutes of television each day, according to Nielsen. In comparison, people who don’t use the Internet at all watch just 220 minutes of TV per day.
The data comes from Nielsen’s new TV/Internet Convergence Panel, which measures both TV and Internet usage within individual U.S. households. The panel consists …