Marketers who only focus on the traditional 25-54 age demographic are missing about 58 percent of the U.S. population, overlooking growth opportunities as baby boomers age and those under 25 wield increasing influence over household spending.

The idea that Baby Boomers aren’t open to new products and technology is a 19th century myth, not a 21st century reality according to new data from The Nielsen Company.

According to a new Nielsen study, household television and peripheral trends are holding steady, even though the uncertain economic conditions are affecting just about every household and consumer behavior across the country.  To determine whether Americans’ continued affection for TV and related entertainment might be impacted by the economy, Nielsen examined several household characteristics among its National People Meter sample for the five quarters running from Q4 2007 to Q4 2008.
During this period, households with broadcast only (i.e., no cable or satellite service) TVs declined from 11.5 percent to 10.9 …