Having a website may no longer be optional for India’s travel agents and operators, according to Nielsen and the Pacific Asia Travel Association (PATA).
Nielsen and PATA’s most recent “India Outbound Travel Monitor” survey found that more than half of Indian travelers have used the Internet to search for information about destinations abroad. 
While traditional media like newspapers and magazines remain the primary source for travel advertising and information for many, the Internet has become a popular advertising channel, drawing greater attention from Indians traveling internationally.  
Among travelers from India’s smaller cities, the Internet …

Nielsen announced Thursday that it will join forces with the Pacific Asia Travel Association (PATA) to study travel consumers in India. 
Based on a sample of 2,000 respondents across 10 cities in India and updated annually, the Indian Outbound Travel Monitor will explore the behavior and considerations of Indian travelers when planning for, during, and after a trip abroad. 
The Monitor, which will track travelers’ destination preferences and travel decision-making processes, aims to help tourism professionals identify and optimize growth opportunities in India.
The Indian outbound travel market has expanded by nearly 10% annually …