Nielsen Wire » out-of-home viewing http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Fri, 20 Nov 2009 18:19:47 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Young Adults Watch the Most TV Outside of the Home http://blog.nielsen.com/nielsenwire/media_entertainment/young-adults-watch-the-most-tv-outside-of-the-home/ http://blog.nielsen.com/nielsenwire/media_entertainment/young-adults-watch-the-most-tv-outside-of-the-home/#comments Mon, 22 Jun 2009 13:34:55 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=12938 Findings released today from The Nielsen Company show that out-of-home-television in 2008 was consumed more often by young adults age 18-24. Marquee sporting events such as the MLB World Series, the NBA Final games, as well as NFL regular season games showed the biggest draw for out-of-home television viewers, while TV programming during M-F daytime and on the weekends were watched more out-of-the-home than TV programs in other dayparts. The findings are based on data from the Nielsen and Integrated Media Measurement Inc (IMMI) out-of-home service, which captured linear television audiences outside of the home March – November 2008.

“Our work with IMMI shows that TV usage out of the home is a big component of video consumption, which Nielsen clients want to incorporate into their advertising negotiations. Nielsen is continuing to explore ways to accurately measure out of home video consumption, to provide a more complete picture of how people are watching TV. And because of the current economic conditions we are focusing our efforts on a service that will be valuable and economical to the industry,” says Marie Philippe, program manager of Out of Home measurement for The Nielsen Company.

More at MediaWeek.

Read Nielsen’s Out Of Home Viewing report.

]]> http://blog.nielsen.com/nielsenwire/media_entertainment/young-adults-watch-the-most-tv-outside-of-the-home/feed/ 1 Coming To A Gas Pump Near You: TV http://blog.nielsen.com/nielsenwire/media_entertainment/coming-to-a-gas-pump-near-you-tv/ http://blog.nielsen.com/nielsenwire/media_entertainment/coming-to-a-gas-pump-near-you-tv/#comments Tue, 22 Jul 2008 14:42:17 +0000 admin http://blog.nielsen.com/nielsenwire/?p=228 The Associated Press reported Tuesday that the number of televisions mounted atop gas pumps have skyrocketed since their introduction in 2006. 

Programming at the pumps varies by location and TV provider, but all offer heavy rotations of 15-second ads.

The story cited a recent study by Gas Station TV and Nielsen, which found that 70% of people who watched the gas station ads remembered the products advertised, while 89% of consumers surveyed were willing to buy a product after seeing an ad on televisions attached to gas pumps.

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