Younger adult viewers tend to watch more live television out of home than older viewers, according to a Nielsen analysis of the Video Consumer Mapping study conducted by the Council for Research Excellence (CRE).

Findings released today from The Nielsen Company show that out-of-home-television in 2008 was consumed more often by young adults age 18-24. Marquee sporting events such as the MLB World Series, the NBA Final games, as well as NFL regular season games showed the biggest draw for out-of-home television viewers, while TV programming during M-F daytime and on the weekends were watched more out-of-the-home than TV programs in other dayparts. The findings are based on data from the Nielsen and Integrated Media Measurement Inc (IMMI) out-of-home service, …

The Associated Press reported Tuesday that the number of televisions mounted atop gas pumps have skyrocketed since their introduction in 2006. 
Programming at the pumps varies by location and TV provider, but all offer heavy rotations of 15-second ads.
The story cited a recent study by Gas Station TV and Nielsen, which found that 70% of people who watched the gas station ads remembered the products advertised, while 89% of consumers surveyed were willing to buy a product after seeing an ad on televisions attached to gas pumps.