If we are what we eat, do we also buy like we think? New research shows that more health-aware consumers not only tend to purchase more healthy foods, but also buy on deal and really know their stores.

For years, retailers, manufacturers and marketers have been clamoring for a single benchmark that would facilitate comparisons of healthy eating patterns by key regions and time periods.

U.S. retailers continue to make progress in offering store brand products with health claims relevant to shoppers looking for healthier food choices

Consumers in the U.S. might be trimming the fat from their budgets and diets, but contrary to predictions, they continue to demonstrate a healthy appetite for foods featuring health and wellness claims.

The troubled U.S. economy may be taking a toll on the growth of organic product sales, according to new data from Nielsen.
After several years of 20% to 30% sales growth, U.S. sales of organic products are showing the first signs of slowing.
While 52-week dollar sales of UPC-coded organics are up 21% vs. last year, the most recent four-week period ending October 4, 2008, shows growth of only 11.2%.  Last year, organics saw 27.1% sales growth during the comparable four-week period ending October 6, 2007.
Meanwhile, in Great Britain, organics sales growth has also slowed — to …

In the past four years, organic products have been one of the fastest growing market segments within the food industry, logging growth rates between 13% and 33%.
That trend may now be changing, according to Nielsen, which recently released data showing a slowdown in organic dollar sales and unit sales growth in the four weeks ending Sept. 6.
Dollar sales of organics grew by just 13%, while unit sales grew by 8% in the four weeks between August 9 and Sept. 6, according to Nielsen.  In contrast, dollar sales of organic products grew by …