Research from The Nielsen Company in Chile found that virtually every household in the nation (99%) has purchased light/diet products as part of that effort, with an average purchase frequency of almost every two weeks.

Eating healthy is a goal for most people, but is often difficult to achieve. Work and family responsibilities make time scarce, and the recent recession prompted many to search for value over healthier choices.

It’s the economy! Organics enjoyed stratospheric growth in four of the last five years, but the economic crunch took a bite out of that trajectory in 2009.

Consumers in the U.S. might be trimming the fat from their budgets and diets, but contrary to predictions, they continue to demonstrate a healthy appetite for foods featuring health and wellness claims.