Online Display Ad Spend Of Consumer Goods Up 57% Since 2007

Nielsen Wire — Wed, 17 Jun 2009 19:08:05 +0000

Image-based online ad spending by consumer goods companies increased 57 percent over the last two years, growing from $99.8 million in the first quarter of 2007 to $156.2 million in the same quarter in 2009, according to new Nielsen research.

Quarter-over-Quarter Growth in Online Display Ad Spend by U.S. Consumer Goods Industry

Quarter	Estimated Spend	Quarter-over-Quarter Growth
Q1 2007	99,814,750	n/a
Q1 2008	122,785,505	23%
Q1 2009	156,221,975	27%
Source: Nielsen AdRelevance

“While direct response advertising has been very successful on the Internet, with categories like finance and travel devoting a significant portion of their budget to online advertising, on-line advertising will not continue to grow as rapidly without major brands beginning to devote larger portions of their ad budgets to the Web. We are seeing some of that happen now with Consumer Packaged Goods companies, which are growing their budgets despite a down economy,” said David Wiesenfeld, vice president, online marketing solutions at Nielsen.

YouTube was the top entertainment web site for consumer product companies in 2009, with 637.7 million display ad impressions and a 24 percent share of all advertising in the genre. AOL.com and Oprah.com rounded out the top three. YouTube was also the fastest growing site among the top 10, increasing 572 percent year-over-year.

Site	Q1 ‘08 Image-Based Ad Impressions (000)	Q1 ‘09 Image-Based Ad Impressions (000)	Y-O-Y % Growth
YouTube	94,939	637,727	572%
AOL.com	115,746	323,142	179%
Oprah.com	129,027	202,815	57%
IMDb	516,138	162,598	-68%
Yahoo!	93,850	161,809	72%
Perezhilton.com	n/a	132,862	n/a
NBC	229,551	116,000	-49%
ABC	73,426	96,145	31%
People.com	110,967	74,851	-33%
MSN	161,890	69,866	-57%
Source: Nielsen AdRelevance

Read the full release regarding consumer product online display ads here.

Nielsen Wire » Oprah.com

Online Display Ad Spend Of Consumer Goods Up 57% Since 2007