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	<title>Nielsen Wire &#187; Oprah Winfrey</title>
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		<title>Michael Jackson News Dominates Web Buzz</title>
		<link>http://blog.nielsen.com/nielsenwire/online_mobile/michael-jackson-news-dominates-web-buzz/</link>
		<comments>http://blog.nielsen.com/nielsenwire/online_mobile/michael-jackson-news-dominates-web-buzz/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 15:57:13 +0000</pubDate>
		<dc:creator>Nielsen Wire</dc:creator>
				<category><![CDATA[Media + Entertainment]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Online + Mobile]]></category>
		<category><![CDATA[Billboard album sales]]></category>
		<category><![CDATA[Michael Jackson]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Oprah Winfrey]]></category>
		<category><![CDATA[President Obama]]></category>
		<category><![CDATA[Super Bowl halftime show]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[web buzz]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=13126</guid>
		<description><![CDATA[The breaking news of Michael Jackson&#8217;s sudden death dominated the web yesterday (and today), causing spikes in traffic and overwhelming social networks such as Twitter and Facebook with bursts of information and updates from millions of users. In comparison, discussions of Jackson far exceeded those of the swine flu scare as well as the inauguration of President Obama.

Nielsen Buzzmetrics analysis shows that more than 16% of tweets over the past 24 hours reference Michael Jackson, and less than 2 percent of Tweets mention Farrah Fawcett and Iran.

A Topper of Charts ...]]></description>
			<content:encoded><![CDATA[<p>The breaking news of Michael Jackson&#8217;s sudden death dominated the web yesterday (and today), causing spikes in traffic and overwhelming social networks such as Twitter and Facebook with bursts of information and updates from millions of users. In comparison, discussions of Jackson far exceeded those of the swine flu scare as well as the inauguration of President Obama.</p>
<p><img class="aligncenter size-full wp-image-13127" title="Michael Jackson buzz" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/06/mj_buzz.png" alt="" width="500" height="300" /></p>
<p>Nielsen Buzzmetrics analysis shows that more than 16% of tweets over the past 24 hours reference Michael Jackson, and less than 2 percent of Tweets mention Farrah Fawcett and Iran.<br />
<a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/06/mj_twitter.png"><img src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/06/mj_twitter.png" alt="" title="mj_twitter" width="500" height="400" class="aligncenter size-full wp-image-13145" /></a></p>
<h3>A Topper of Charts and a Major TV Draw</h3>
<p>That Jackson&#8217;s passing dominated the web is no surprise, as he has been a major media draw for decades. According to <a href="http://www.billboard.com/bbcom/news/michael-jackson-king-of-billboard-s-pop-1003988140.story">Billboard</a>, over the course of his solo career, Jackson charted 47 singles on the Billboard Hot 100, 13 of which went to No. 1. As part of the Jackson 5, he earned an additional four No. 1 Hot 100 hits.In addition to his unparalleled dominance on the <a href="http://www.billboard.com/bbcom/news/michael-jackson-king-of-billboard-s-pop-1003988140.story" target="_blank">Billboard music charts</a> with albums like <em>Thriller</em>, his past television appearances have attracted millions of curious viewers eager to see more of the reclusive, yet ubiquitous, star.</p>
<p><!-- start chart --></p>
<table class="chart" border="0">
<tbody>
<tr>
<th colspan="5">Notable Michael Jackson TV Apperances</th>
</tr>
<tr>
<th> NETWORK</th>
<th> DATE</th>
<th> SHOW</th>
<th> DETAILS</th>
<th> VIEWERS</th>
</tr>
<tr>
<td class="axis">ABC</td>
<td>2/6/2003</td>
<td>20/20 Special</td>
<td>Controversial documentary on Jackson by Martin Bashir</td>
<td>27,111,000</td>
</tr>
<tr>
<td class="axis">CBS</td>
<td>12/28/2003</td>
<td>60 Minutes</td>
<td>Ed Bradley interviews Michael Jackson</td>
<td>18,784,000</td>
</tr>
<tr>
<td class="axis">CBS</td>
<td>11/13/2001</td>
<td>30th Anniv Special</td>
<td>Michael Jackson 30th Anniversary Special</td>
<td>25,731,000</td>
</tr>
<tr>
<td class="axis">ABC</td>
<td>6/14/1995</td>
<td>Primetime Live</td>
<td>Diane Sawyer interviews Jackson &amp; Lisa Marie Presley</td>
<td>37,532,000</td>
</tr>
<tr>
<td class="axis">MTV</td>
<td>9/8/1994</td>
<td>MTV Video Music Awards</td>
<td>Michael Jackson &amp; Lisa Marie Presley debut as husband/wife</td>
<td>5,359,000</td>
</tr>
<tr>
<td class="axis">ABC</td>
<td>2/10/1993</td>
<td>Oprah Winfrey Special</td>
<td>Oprah and Jackson Interview</td>
<td>62,289,000</td>
</tr>
<tr>
<td class="axis">NBC</td>
<td>1/31/1993</td>
<td>Super Bowl XXVII</td>
<td>Michael Jackson Super Bowl halftime show</td>
<td>90,990,000</td>
</tr>
<tr>
<td class="table_meta" colspan="5">Source: The Nielsen Company</td>
</tr>
</tbody>
</table>
<p><!-- end chart --></p>
]]></content:encoded>
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		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>&#8220;Oprah Effect&#8221; Boosts &#8220;Best Life&#8221; Food, Beverage Sales</title>
		<link>http://blog.nielsen.com/nielsenwire/consumer/oprah-effect-boosts-best-life-food-beverage-sales/</link>
		<comments>http://blog.nielsen.com/nielsenwire/consumer/oprah-effect-boosts-best-life-food-beverage-sales/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 22:44:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Nielsen News]]></category>
		<category><![CDATA[Best Life]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[Bob Greene]]></category>
		<category><![CDATA[CPG]]></category>
		<category><![CDATA[dollar sales]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[healthy living]]></category>
		<category><![CDATA[Oprah Winfrey]]></category>

		<guid isPermaLink="false">http://blog.nielsen.com/nielsenwire/?p=5368</guid>
		<description><![CDATA[Oprah Winfrey&#8217;s influence &#8212; sometimes referred to as the &#8220;Oprah Effect&#8221; &#8212; has propelled countless individuals, products, and ideas into the public sphere.
That influence may even extend to her personal trainer, Bob Greene, whose &#8220;Best Life&#8221; program endorses consumer products that promote healthy living.
According to a recent Nielsen report, products featuring Greene&#8217;s &#8220;Best Life&#8221; seal of approval on their packaging easily outsold traditional food and beverage products. 
In 2008, brands endorsed by &#8220;Best Life&#8221; generated a 9.2% dollar sales increase, year-over-year, while all food and beverage products increased by just 4.6% ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/home_head.jpg"></a><a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/bld_enter.jpg"><img class="alignleft size-medium wp-image-5373" title="bld_enter" src="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/bld_enter-300x178.jpg" alt="" width="150" height="89" /></a>Oprah Winfrey&#8217;s influence &#8212; sometimes referred to as the &#8220;Oprah Effect&#8221; &#8212; has propelled countless individuals, products, and ideas into the public sphere.</p>
<p>That influence may even extend to her personal trainer, Bob Greene, whose &#8220;Best Life&#8221; program endorses consumer products that promote healthy living.</p>
<p>According to a <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/bestlife_final2.pdf">recent Nielsen report</a>, products featuring Greene&#8217;s &#8220;Best Life&#8221; seal of approval on their packaging easily outsold traditional food and beverage products. </p>
<p>In 2008, brands endorsed by &#8220;Best Life&#8221; generated a 9.2% dollar sales increase, year-over-year, while all food and beverage products increased by just 4.6% during the same time period. </p>
<p>During the most recent five-year period, &#8220;Best Life&#8221; brands also outperformed other brands.  Dollar sales of &#8220;Best Life&#8221; brands grew by 30% during the time period, while sales of all food and beverage products increased by just 13%.</p>
<p>View the full <a href="http://blog.nielsen.com/nielsenwire/wp-content/uploads/2008/12/bestlife_final3.pdf">report</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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