Recent Oprah Winfrey articles
The breaking news of Michael Jackson’s sudden death dominated the web yesterday (and today), causing spikes in traffic and overwhelming social networks such as Twitter and Facebook with bursts of information and updates from millions of users. In comparison, discussions of Jackson far exceeded those of the swine flu scare as well as the inauguration of President Obama.
Nielsen Buzzmetrics analysis shows that more than 16% of tweets over the past 24 hours reference Michael Jackson, and less than 2 percent of Tweets mention Farrah Fawcett and Iran.
A Topper of Charts …
[read more]Oprah Winfrey’s influence — sometimes referred to as the “Oprah Effect” — has propelled countless individuals, products, and ideas into the public sphere.
That influence may even extend to her personal trainer, Bob Greene, whose “Best Life” program endorses consumer products that promote healthy living.
According to a recent Nielsen report, products featuring Greene’s “Best Life” seal of approval on their packaging easily outsold traditional food and beverage products.
In 2008, brands endorsed by “Best Life” generated a 9.2% dollar sales increase, year-over-year, while all food and beverage products increased by just 4.6% …





