Some Growth, Despite Overall Ad Decline In Q1-Q2 2008
Advertising spending for the first half of 2008 declined by 1.4% compared to the same period last year, Nielsen Monitor-Plus reported Thursday.
Despite a continued softening of the economy, several media showed healthy growth in advertising for the first half. Advertising on Cable TV (+8.1%), Syndication TV (+7.2%), and National Sunday Supplements (+7.2%) saw the largest growth, according to Nielsen. Spot Radio fared worst among the 19 media categories analyzed by Nielsen (-10.1%).
Although overall Internet ad spending, when including paid search and online video advertising, was up by 11% during the first half of this year, image-based Internet advertising declined by 6% during the first half of 2008, compared to the same period in 2007.
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