Recent online usage articles

Posted Nov 2, 2011

During September 2011 Google was the most visited web brand, with 170 million unique U.S. visitors, and the list of Top Brands remained largely the same as the month before with the Ask Search Network overtaking Apple as the 10th ranked brand in terms of total audience.

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Posted Sep 30, 2011

Google was the most visited website during August 2011 with 176 million unique US visitors. The Top Sites among U.S. web users remained largely the same as the month before, with Amazon increasing its rank to become the 9th most visited site during August 2011.

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Our New Approach to Measuring Online Advertising
Posted Jun 13, 2011

Nielsen Online Campaign Ratings measures the true audience of an online ad campaign by combining Nielsen panel data with aggregated, anonymous demographic data from online data providers. Using this unique hybrid approach, Nielsen is able to measure online advertising campaigns of nearly any size, running nearly anywhere on the web.

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Swiss Lead in Speed: Comparing Global Internet Connections
Posted Apr 1, 2011

The Nielsen Company recently measured and compared connection speeds on home computers during February 2011 across nine countries and analyzed whether speed affects the amount of time consumers spend online.

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Posted Oct 15, 2008

Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than …

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Posted Jul 8, 2008

Digital Response Media reported last week that British Internet users favor MSN Messenger, eBay, and Facebook, according to a recent study conducted by Nielsen Online. The three ranked as the most used websites and applications among Brits in the 12 months ended in May.
The research shows Brits spent an average of more than one billion minutes per month using MSN Messenger, eBay, and Facebook during the last year, while Facebook, YouTube, and Second Life saw the most growth in user minutes.
“Whilst the social media wave continues to have the biggest impact on …

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