Nielsen data shows that U.S. travelers of all ages are indeed in the midst of the hottest travel season, visiting a variety of travel sites to research and plan their destinations.

Nielsen Online Campaign Ratings measures the true audience of an online ad campaign by combining Nielsen panel data with aggregated, anonymous demographic data from online data providers. Using this unique hybrid approach, Nielsen is able to measure online advertising campaigns of nearly any size, running nearly anywhere on the web.

Online video usage in the U.S. is up during March, rebounding from the declines typical of the shorter month of February.

In the U.S., Google was the most popular website in March 2011, with 152 million unique visitors from home and work computers. Among the 10 most popular web brands, Facebook led in average time spent on site by U.S. visitors.

2010 will prove to be a tipping point for the online industry in Japan. The industry will break through the shackles imposed by the recent recession and will see stronger growth later this year.

Having a website may no longer be optional for India’s travel agents and operators, according to Nielsen and the Pacific Asia Travel Association (PATA).
Nielsen and PATA’s most recent “India Outbound Travel Monitor” survey found that more than half of Indian travelers have used the Internet to search for information about destinations abroad. 
While traditional media like newspapers and magazines remain the primary source for travel advertising and information for many, the Internet has become a popular advertising channel, drawing greater attention from Indians traveling internationally.  
Among travelers from India’s smaller cities, the Internet …

Women ages 25 to 54 with at least one child are nearly twice as likely as the average American Internet user to provide frequent online advice about parenting and family issues (88% more likely), non-food household products (84% more likely), and beauty/cosmetics (82% more likely).
These “power moms” are also 51% more likely than average Web users to provide frequent online advice on clothes and fashion, food and beverage products (39% more likely than average), home decorating (36% more likely than average), and health, dieting and exercise (27% more likely than …

Google and Yahoo! were again the number one- and number two-ranked Web brands in July, according to Nielsen Online.

Rank
Brand
Unique Audience

1
Google
123,161,000

2
Yahoo!
116,178,000

3
MSN/Windows Live
99,512,000

4
Microsoft
92,318,000

5
AOL Media Network
91,776,000

6
YouTube
74,809,000

7
Fox Interactive Media
70,103,000

8
eBay
56,111,000

9
Wikipedia
51,786,000

10
Apple
50,694,000

Source: The Nielsen Company (July 1 – 31, 2008)

View the full press release.

Google and Yahoo! were the number one- and number two-ranked Web brands in June, according to Nielsen Online.

Rank
Brand
Unique Audience

1
Google
120,496,000

2
Yahoo!
113,187,000

3
MSN/Windows Live
99,747,000

4
Microsoft
93,786,000

5
AOL Media Network
91,167,000

6
YouTube
71,398,000

7
Fox Interactive Media
70,039,000

8
Wikipedia
52,747,000

9
eBay
52,509,000

10
Apple
49,911,000

Source: The Nielsen Company (June 1 – 30, 2008)

View the full press release.