Recent online shopping articles
Just because someone shops in a mall this holiday season doesn’t mean they won’t be shopping online as well. In fact, mall goers are incredibly active consumers across a number of sectors, including media, retail goods, online, travel and automotive.
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Nielsen’s new Social Media Report looks at trends and consumption patterns across social media platforms in the U.S. and other major markets, exploring the rising influence of social media on consumer behavior.
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E-commerce in the U.K. is booming. More than eight out of 10 of the active online population – 31.6 million people – visited at least one of the U.K.’s top 200 e-commerce sites in August 2010, according to Nielsen’s latest E-commerce Landscape Report.
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In an age where shopping trips are increasingly being replaced with mouse clicks, it’s become vital for brand managers to fully understand the evolving world of eCommerce.
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While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. And for some services, such as booking travel or buying concert tickets, the ability to do so online has made the process much easier and more efficient.
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With projected weak holiday sales this season and deal-seeking activities rampant, online retailers have an opportunity to gain share through their own web sites and social media outlets.
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Nielsen fielded its annual holiday retail survey at the beginning of this month to get an understanding of consumers’ holiday shopping plans.
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While beleaguered shoppers will be looking for ways to make the season bright, retailers can do their part by bringing some much needed holiday cheer to the shopping experience.
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Despite increased optimism about the economy, the social media landscape indicates that we are in a similar place to where we were this time last year.
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Online grocery shopping is beginning to show resurgence and is poised for substantial growth. From convenience to selection to pricing, discover what consumers want and which strategies work best to keep them engaged.
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