The Nielsen Company announced the launch of an expanded panel and platform for measuring Internet audiences. The new panel increases Nielsen’s measurement of Web sites from 3,000 to more than 30,000, provides better representation of Hispanics, teens, and cell phone-only households, and improves coverage of multiple personal computers in households. The new Internet measurement panel is more than eight times larger than Nielsen’s previous sample.
“There is incredible demand for more accurate, reliable and high-quality Web audience measurement. Nielsen’s new panel is a huge leap forward in measurement to address that …

Online engagement by Internet users is deepening, according to a new report on the online landscape released today by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories.
Nielsen Online CEO John Burbank takes a look at the economic and advertising impacts of the report.

Highlights Of The Report Include

The number of American users frequenting online video destinations has climbed 339 percent since 2003.
Time spent on video sites has shot up almost 2,000 percent over the same …