Recent online discussion articles
Barack Obama’s historic election victory set bloggers abuzz.
In the wake of winning the 2008 U.S. presidential election, Obama was mentioned in almost 20% of all blog discussions, Nielsen Online reported Wednesday.
In comparison, John McCain was referenced by just 6.3% of all blog entries posted on November 5, according to Nielsen.
Television audiences for four U.S. news networks spiked Monday afternoon after the House of Representatives voted to defeat Treasury Secretary Henry Paulson’s Wall Street bailout bill, Nielsen reported Wednesday.
During the 2pm to 3pm (EST) daypart on Monday, the combined audiences for CNN, CNBC, FOX News, and MSNBC jumped by 71% over the average daily audience for that daypart between Sept. 1 and Sept. 28, according to Nielsen. The 3pm to 4pm daypart saw an even larger jump (103%) over the average audience for the prior portion of September.
Daypart
CNN, CNBC, FOX News, and MSNBC Combined TV Audience:
Sept. 1 – 28
(in 000s)
CNN, CNBC, FOX …
By 2020, one in five U.S. residents will be Hispanic or Latino. But despite the growing number of American homes with Spanish speakers, most U.S. companies’ customer service and marketing websites remain English-only, Pete Blackshaw, Nielsen Online Executive Vice President, notes in his latest Ad Age column.
That lack of Spanish-language online content has left many Hispanics out of online consumer discussions, Blackshaw argues.
“If you survey the landscape of brand websites, mini-sites and Facebook brand pages, you’ll be struck by the surprising absence or marginalization (intentional or not) of Spanish-language content,” …




