According to Nielsen’s recent “Global Faces And Networked Places” report, the biggest increase in unique visitors to Member Community Web sites during 2008 was among 35-49 year olds. The social networking trend has moved well beyond early adopters to become an integral part of most users’ Web experience. However, among adults with more than one social networking profile, the profile still skews young and tech savvy, as revealed in Nielsen @Plan’s Spring 2009 results.
“Although this older segment has joined Member Communities en masse in 2008, most have only a toe …

With Valentine’s Day this weekend, many curious and lovelorn singles are turning to online dating sites to find that special someone. And if advertising by those sites is any indication, this may be a real golden age for online hook-ups.
An analysis of ad expenditures by online dating sites shows significant year-to-year increase since 2003. In 2007, when the most recent full-year data is available, advertising for these sites topped out at almost $193 million. And with data complete through the first three quarters of 2008, last year’s online dating ad …