Web sites related to mobile phones – both handsets and services – showed the highest traffic growth in the UK, according to new research from The Nielsen Company.  Overall, the sector posted 58 percent growth on a year-to-year basis.  Visits to Nokia’s site grew by 203 percent, while Vodafone and O2 also posted solid growth (91% and 79%, respectively).  At the same time, schemes that enable consumers to recycle their old mobiles for cash drove more people to related web sites for information. 
Perhaps as a sign of the times, the …

Ken Cassar, Nielsen Online
For our March 11 webinar, “Retail Recession Realities,” I’ll be recommending coping strategies for retailers dealing with the ongoing economic crisis. The news has gone from bad to worse in the past six months, but there are approaches retailers can take to survive the lean times and even come out ahead when (dare I say it?) the economy recovers.
The Web offers opportunities for growth like no other channel. Quick case in point – readership of traditional offline newspapers has declined significantly of late, and with it, the …