Recent online content articles

Nielsen estimates 362,000 Britons behind the Times paywall
Posted Oct 26, 2010

Nielsen has undertaken an analysis to get a sense of how many people in the U.K. are accessing content behind this paywall and how these audience compares to the general Times online audience.

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Changing Models: A Global Perspective on Paying for Content Online
Posted Feb 16, 2010

Global consumers are more willing to at least consider paying for particular content categories, especially if they have done so before.

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Posted Sep 25, 2008

By 2020, one in five U.S. residents will be Hispanic or Latino.  But despite the growing number of American homes with Spanish speakers, most U.S. companies’ customer service and marketing websites remain English-only, Pete Blackshaw, Nielsen Online Executive Vice President, notes in his latest Ad Age column.
That lack of Spanish-language online content has left many Hispanics out of online consumer discussions, Blackshaw argues.
“If you survey the landscape of brand websites, mini-sites and Facebook brand pages, you’ll be struck by the surprising absence or marginalization (intentional or not) of Spanish-language content,” …

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