Recent online content articles
Nielsen has undertaken an analysis to get a sense of how many people in the U.K. are accessing content behind this paywall and how these audience compares to the general Times online audience.
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Global consumers are more willing to at least consider paying for particular content categories, especially if they have done so before.
[read more]By 2020, one in five U.S. residents will be Hispanic or Latino. But despite the growing number of American homes with Spanish speakers, most U.S. companies’ customer service and marketing websites remain English-only, Pete Blackshaw, Nielsen Online Executive Vice President, notes in his latest Ad Age column.
That lack of Spanish-language online content has left many Hispanics out of online consumer discussions, Blackshaw argues.
“If you survey the landscape of brand websites, mini-sites and Facebook brand pages, you’ll be struck by the surprising absence or marginalization (intentional or not) of Spanish-language content,” …




