Nielsen Wire » online brands http://blog.nielsen.com/nielsenwire Consumer Insights, News, Research & Reports Thu, 09 Feb 2012 20:36:28 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 In the UK, Media and Information Sites Thrive as Consumers Seek the ‘Real World’ on the Web http://blog.nielsen.com/nielsenwire/global/in-the-uk-media-and-information-sites-thrive-as-consumers-seek-the-real-world-on-the-web/ http://blog.nielsen.com/nielsenwire/global/in-the-uk-media-and-information-sites-thrive-as-consumers-seek-the-real-world-on-the-web/#comments Tue, 01 Mar 2011 19:12:09 +0000 Nielsen Wire http://blog.nielsen.com/nielsenwire/?p=26555 The online world is increasingly reflecting the offline world, with the web’s 50 most-popular brands consisting more than ever of businesses established in the ‘real world’ and sites serving the interaction between ‘real people’, according to a UKOM/Nielsen study of how the profile of the web’s most-visited sites has changed since 2004.

Names such as Freeserve, Lycos, Demon and Kelkoo, which once appeared among the web’s elite, have now been replaced in the Top 50 by brands such as Facebook, Twitter, Sky and John Lewis.

The rise of social media and traditional offline brands
UKOM general manager James Smythe explains: “Over the last seven years, we see two broad developments: first, huge growth in the use of sites built on social content, where we mostly find contributions from people we trust; and second, websites with a high-street or ‘real-world’ presence translating the strength of their offline brands into online audiences.”

Read more about to web brands in the U.K. at uk.nielsen.com

]]> http://blog.nielsen.com/nielsenwire/global/in-the-uk-media-and-information-sites-thrive-as-consumers-seek-the-real-world-on-the-web/feed/ 0 Top Online Brands For Streaming Video: October 2008 http://blog.nielsen.com/nielsenwire/online_mobile/top-online-brands-for-streaming-video-october-2008/ http://blog.nielsen.com/nielsenwire/online_mobile/top-online-brands-for-streaming-video-october-2008/#comments Thu, 18 Dec 2008 13:00:18 +0000 admin http://blog.nielsen.com/nielsenwire/?p=6134 Nielsen’s analysis of online video viewing habits in October shows that more than 5 billion video streams were viewed by almost 83 million YouTube users throughout the month.

Fox Interactive Media followed with 244 million streams and almost 18.5 million viewers. 

Hulu jumped from seventh place in September (142 million streams; 6.3 million viewers) to claim third place in October, with more than 206 million streams and 9 million viewers.

 

Rank
(by total
video streams)		 Brand Total Streams
(000)		 Unique Viewers
(000)
1 YouTube 5,077,720 82,553
2 Fox Interactive Media 244,216 18,481
3 Hulu 206,068 9,069
4 MSN/Windows Live 183,858 13,394
5 Nickelodeon Kids and Family Network 181,084 6,565
6 NBC Universal 175,183 9,649
7 Yahoo! 169,331 18,826
8 ESPN 134,337 7,775
9 CNN Digital Network 133,643 8,263
10 MTV Networks Music 99,787 4,417
Source: The Nielsen Company (October 2008).
Note: Data includes progressive downloads and excludes video advertising.

Nielsen also took a look at when viewers watched online video content.  The analysis found that 65% of all unique viewers watched video online during traditional working hours: weekdays from 9am to 5pm.

View the press release.

Read coverage of Nielsen’s findings in Crain’s New York Business, The Hollywood Reporter, Macworld, TV Week, Broadcasting & Cable, Mediaweek, Media Post, and Marketing Vox.

Learn more about Internet video – view Manish Bhatia, of Nielsen, addressing the Interactive Advertising Bureau’s December 2008 forum.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/top-online-brands-for-streaming-video-october-2008/feed/ 0 Top Online Streaming Video Sites: August 2008 http://blog.nielsen.com/nielsenwire/online_mobile/top-online-brands-august-2008/ http://blog.nielsen.com/nielsenwire/online_mobile/top-online-brands-august-2008/#comments Wed, 24 Sep 2008 21:33:39 +0000 Admin http://blog.nielsen.com/nielsenwire/?p=1549 ONLINE BRAND TOTAL STREAMS
 (in 000s) UNIQUE VIEWERS
(in 000s) YouTube 4,762,883 76,746 Fox Interactive Media 278,375 16,053 Nickelodeon Kids and Family Network 223,044 6,935 MSN/Windows Live 205,018 12,035 Disney Online 171,249 10,341 Yahoo! 169,259 19,659 ESPN 123,123 5,827 Hulu 107,622 2,632 CNN Digital Network 106,383 8,111 Turner Sports and Entertainment Digital Network 87,441 3,892 Source: Nielsen Online, VideoCensus
Note: Online brands are ranked by video streams; data includes progressive downloads and excludes video advertising.

Read coverage of Nielsen’s findings in Ad Age.

]]> http://blog.nielsen.com/nielsenwire/online_mobile/top-online-brands-august-2008/feed/ 0