Nielsen’s analysis of online video viewing habits in October shows that more than 5 billion video streams were viewed by almost 83 million YouTube users throughout the month.
Fox Interactive Media followed with 244 million streams and almost 18.5 million viewers.
Hulu jumped from seventh place in September (142 million streams; 6.3 million viewers) to claim third place in October, with more than 206 million streams and 9 million viewers.
| ONLINE BRAND | TOTAL STREAMS (in 000s) |
UNIQUE VIEWERS (in 000s) |
|
|---|---|---|---|
| YouTube | 4,762,883 | 76,746 | |
| Fox Interactive Media | 278,375 | 16,053 | |
| Nickelodeon Kids and Family Network | 223,044 | 6,935 | |
| MSN/Windows Live | 205,018 | 12,035 | |
| Disney Online | 171,249 | 10,341 | |
| Yahoo! | 169,259 | 19,659 | |
| ESPN | 123,123 | 5,827 | |
| Hulu | 107,622 | 2,632 | |
| CNN Digital Network | 106,383 | 8,111 | |
| Turner Sports and Entertainment Digital Network | 87,441 | 3,892 | |
| Source: Nielsen Online, VideoCensus Note: Online brands are ranked by video streams; data includes progressive downloads and excludes video advertising. |
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Read coverage of Nielsen’s findings in Ad Age.
