In an updated analysis of Black Friday/Cyber Monday buzz, NM Incite found that 2011 Black Friday Buzz has already more than doubled the total from 2010.

New research by NM Incite, a Nielsen/McKinsey Company, explores the reasons U.S. social media users visit social networkings.

The court of (social media) public opinion has voted, and the Emmy winners are in. An analysis of online buzz reveals that of all the best actor/actress nominees, Michael C. Hall’s performance as Dexter generated the most buzz.

According to Nielsen surveys and buzz data, consumers are eagerly anticipating Nintendo’s announcement of a new video game console.

A follow-up study by NM Incite, a Nielsen McKinsey Company, found that in the first two weeks of the tournament Adidas had overtaken Nike, accounting for 25.1% share of World Cup buzz online compared to 14.4% before the event. Nike, meanwhile, dropped from 30.2% to 19.4%.

While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. And for some services, such as booking travel or buying concert tickets, the ability to do so online has made the process much easier and more efficient.

With a focus on how brands can listen and learn, Pete Blackshaw, EVP of Digital Strategic Services for Nielsen led a Consumer 360 insight session on the rapidly changing social media landscape.

Compared to user activity on social networking sites last year, Facebook and Twitter posted gains of 69% and 45% respectively in the U.S. Globally, the total minutes spend on social networks monthly saw a more than 100% gain over the same time last year.

With Facebook leading the way and Twitter activity on the rise, Australians are rapidly increasing their participation in social media, content sharing and brand interaction.

On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year.