David Martin, Vice President, Primary Research, Nielsen Online

Our recent post about how the majority of people who use Twitter wind up abandoning the service received a lot of great coverage and feedback. We also received a healthy amount of criticism from the Twitter community who were concerned that our study sold Twitter short because it failed to take into account applications and other websites that feed into the Twitter community.
So, as an update, we went beyond just Twitter.com, adding in more than 30 websites and applications that feed into the …

NOTE: See the important update to this story here.
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David Martin, Vice President, Primary Research, Nielsen Online

Oprah embarrassed herself on it with a stuck caps lock. That guy from Punk’d competed with “the most trusted name in news” for audience. A befuddled Jon Stewart shook his fist at it in anger. Let there be no doubt: Twitter has grown exponentially in the past few months with no small thanks to celebrity exposure. People are signing up in droves, and Twitter’s unique audience is up over 100 percent in March. But despite …

Olympic athletes broke 132 Olympics records and set 43 new world records during the 2008 Summer Games in Beijing.
Meanwhile, Olympics fans who logged on to the Internet to follow the events around the clock set a new online precedent during the Games,  Nielsen Online reported Wednesday.
Olympics Web Portals
In the U.S., NBC, an official broadcast partner for the event, drew an average of 18 million (week one) to 18.9 million unique visitors (week two) to its Olympics website during the Games.
Yahoo’s Olympics section drove more traffic than NBC’s site, but visitors to NBCOlympics.com …

Google and Yahoo! were again the number one- and number two-ranked Web brands in July, according to Nielsen Online.

Rank
Brand
Unique Audience

1
Google
123,161,000

2
Yahoo!
116,178,000

3
MSN/Windows Live
99,512,000

4
Microsoft
92,318,000

5
AOL Media Network
91,776,000

6
YouTube
74,809,000

7
Fox Interactive Media
70,103,000

8
eBay
56,111,000

9
Wikipedia
51,786,000

10
Apple
50,694,000

Source: The Nielsen Company (July 1 – 31, 2008)

View the full press release.

Google and Yahoo! were the number one- and number two-ranked Web brands in June, according to Nielsen Online.

Rank
Brand
Unique Audience

1
Google
120,496,000

2
Yahoo!
113,187,000

3
MSN/Windows Live
99,747,000

4
Microsoft
93,786,000

5
AOL Media Network
91,167,000

6
YouTube
71,398,000

7
Fox Interactive Media
70,039,000

8
Wikipedia
52,747,000

9
eBay
52,509,000

10
Apple
49,911,000

Source: The Nielsen Company (June 1 – 30, 2008)

View the full press release.