Alex Burmaster, European Internet Analyst
Our global trust in advertising survey illustrated that the online ad industry has a lot of work to do when it comes to reaching the levels of trust consumers already have in traditional media ads.Aside from brand Web sites (trusted by 70 percent of online consumers globally) e-mails, sponsored search links, video ads, banner ads and mobile text ads are at the bottom of the trust league. Of course, traditional media advertising forms have been around much longer and, consequently, consumers have had more time to …

For many consumers, skimping on a new car upgrade has created a lot of pent-up demand. While it’s unclear when buyers will be ready to buy autos en masse again, a new report from The Nielsen Co. suggests one of the best ways to reach them now is via online advertising, particularly video.
The report, released this month, found many consumers were still looking, but just not buying during the first four months of the year. However, 12 percent of the U.S. population said they will probably or definitely buy a …

On June 4, Jon Gibs, Vice President, Media and Agency Insights, Nielsen Online, discussed stickiness, the social networking ecosystem, and online advertising with Fox Business.

Jon Gibs
Last week I was on a great panel at DPACIII on the changing nature of online adverting. There were a lot of good case studies on what has worked up to this point. There were some interesting points both from friends and competitors (and those who are both) about the role of creative executions in the effectiveness process. I chose to spend my time a bit differently; I think this post on the digiday blog sums it up: Online Advertising is Broken.

Charlie Buchwalter, Nielsen Online
Having been to just about every ad:tech show during the last 10 years, I have to say that the show in San Francisco this week was one of the best ever. The Moscone West venue was great, the keynotes were superb, and sat through a number of panels with top-notch panelists and moderators. And there’s nothing better than reconnecting with some of the great friends I’ve made over the years in the interactive space.
The folks at socialmedia.com hosted the ad:tech Chairman’s reception Monday night, and I gave …

Jon Gibs, Nielsen Online
At this point it is well documented that the halcyon days of the yellow pages are pretty much done. A mix of eBay, Craigslist and local search have removed the need for this type of service from most people’s lives. The need for a big, bright, yellow local directory in paper form or online with some advertising thrown in, seems to be a hopelessly out-dated concept. If you’re SuperPages, what do you do? What services can you add that will make your offering …

Brand advertising budgets took a hit in 2008, with expenditures dropping 2.6 percent compared to 2007. While most media suffered, two bright spots were Hispanic cable TV, where ad spending grew 9.6 percent, and cable TV, where growth was 7.8 percent.  But what has happened to online advertising?
Perhaps the biggest challenge facing advertisers and web sites is the plethora of sites competing for scarce advertising dollars with little to offer in the way of differentiation.  Unfortunately, no single formula or strategy has emerged to guide advertisers looking to build brand …

Jon Gibs
The internet is in an increasingly funny place. We’ve developed a media that allows an extraordinary amount of targeting and advertising measurement structures previously unheard of in other media. We track impressions, ad engagement, clicks, view-throughs, conversions, post-buy demographics, time per ad, branding effect and offline ROI. We can measure, and even plan by, just about any construct an advertiser would like.
The funny part is we can’t seem to get our head around GRPs. This is something I’ve written about in some length in the past …

Jon Gibs
On February 6th, John Burbank and I led a Webinar about online brand advertising, and we came to this conclusion – publishers need to change what they’re doing to attract the best long-term advertising partners. Who are these most-coveted of advertisers? Long-term advertising partners tend to buy consistently in large volumes and high concentrations on just a few sites. They advertise more frequently on media brands with cultural cache – brands that friends are likely to recommend to each other.
So how do you court these long-term partners? First …

Jon Gibs, Nielsen Online,
For today’s webinar, “All Brand Advertisers Are Not Created Equal: Attracting and Retaining Brand Advertisers to the Web” Nielsen Online CEO, John Burbank and I will talk about the changing nature of online advertising, a new way to look at advertisers, and the attributes of the sites that are doing the best job of attracting long-term partners. As a bit of a preview, I wanted to briefly discuss the subject of long-term partners. When we take a look at Fortune 1000 advertisers and their advertising habits online, …