Facebook and The Nielsen Company today announced that Nielsen BrandLift™, which uses the Facebook platform to measure the effectiveness of online brand advertising, is now available in the UK.

Not all content is created equal in the eyes of the consumer. Across countries, demographics and content types, consumers have diverse attitudes about paying for content online.

How often do you notice the ads that appear on your favorite web sites? If you’re the typical Australian, chances are good that you do: one-third of Australian consumers exposed to an online ad are able to recall that ad when asked, and 41 percent are able to link the correct brand to an un-branded advertisement, according to new online advertising effectiveness benchmarks released by The Nielsen Company.

The pathway to Internet profitability for marketers will be determined by the ability to integrate mobile, TV, Internet traffic and advertising data into a holistic, effective multi-strand fabric that blankets the consumer in a traceable, measurable way.

If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?

In light of data that measures the relationship between click through rates and ROI, will the online ad world move beyond its longtime fascination with the click through?

Who is viewing your ad online? A basic question often left unanswered. Tracking impressions alone leaves out a critical element in gauging advertising effectiveness—audience delivery.

While traditional methods such a newspaper and magazine ads still have their place, New Zealanders like many others now go online for a large portion of their research.

From June to August 2009, Indian companies launched 3,778 online display ad campaigns, and of those, 13 percent were from personals or matrimonial web sites, according to a new report from The Nielsen Company.

The Nielsen Company and Facebook today announced a multi-year strategic alliance to help marketers better use the Internet to develop and market new products. The first product of the collaboration, Nielsen BrandLift, is designed to give marketers a tool for…