If the Internet has truly “arrived” and is being taken seriously, why have we not yet seen significant brand advertising dollars follow?

In light of data that measures the relationship between click through rates and ROI, will the online ad world move beyond its longtime fascination with the click through?

Who is viewing your ad online? A basic question often left unanswered. Tracking impressions alone leaves out a critical element in gauging advertising effectiveness—audience delivery.

While traditional methods such a newspaper and magazine ads still have their place, New Zealanders like many others now go online for a large portion of their research.

From June to August 2009, Indian companies launched 3,778 online display ad campaigns, and of those, 13 percent were from personals or matrimonial web sites, according to a new report from The Nielsen Company.

The Nielsen Company and Facebook today announced a multi-year strategic alliance to help marketers better use the Internet to develop and market new products. The first product of the collaboration, Nielsen BrandLift, is designed to give marketers a tool for…

Alex Burmaster, European Internet Analyst
Our global trust in advertising survey illustrated that the online ad industry has a lot of work to do when it comes to reaching the levels of trust consumers already have in traditional media ads.Aside from brand Web sites (trusted by 70 percent of online consumers globally) e-mails, sponsored search links, video ads, banner ads and mobile text ads are at the bottom of the trust league. Of course, traditional media advertising forms have been around much longer and, consequently, consumers have had more time to …

For many consumers, skimping on a new car upgrade has created a lot of pent-up demand. While it’s unclear when buyers will be ready to buy autos en masse again, a new report from The Nielsen Co. suggests one of the best ways to reach them now is via online advertising, particularly video.
The report, released this month, found many consumers were still looking, but just not buying during the first four months of the year. However, 12 percent of the U.S. population said they will probably or definitely buy a …

On June 4, Jon Gibs, Vice President, Media and Agency Insights, Nielsen Online, discussed stickiness, the social networking ecosystem, and online advertising with Fox Business.

Jon Gibs
Last week I was on a great panel at DPACIII on the changing nature of online adverting. There were a lot of good case studies on what has worked up to this point. There were some interesting points both from friends and competitors (and those who are both) about the role of creative executions in the effectiveness process. I chose to spend my time a bit differently; I think this post on the digiday blog sums it up: Online Advertising is Broken.