Online Display Ad Spend Of Consumer Goods Up 57% Since 2007

Nielsen Wire — Wed, 17 Jun 2009 19:08:05 +0000

Image-based online ad spending by consumer goods companies increased 57 percent over the last two years, growing from $99.8 million in the first quarter of 2007 to $156.2 million in the same quarter in 2009, according to new Nielsen research.

Quarter-over-Quarter Growth in Online Display Ad Spend by U.S. Consumer Goods Industry

Quarter	Estimated Spend	Quarter-over-Quarter Growth
Q1 2007	99,814,750	n/a
Q1 2008	122,785,505	23%
Q1 2009	156,221,975	27%
Source: Nielsen AdRelevance

“While direct response advertising has been very successful on the Internet, with categories like finance and travel devoting a significant portion of their budget to online advertising, on-line advertising will not continue to grow as rapidly without major brands beginning to devote larger portions of their ad budgets to the Web. We are seeing some of that happen now with Consumer Packaged Goods companies, which are growing their budgets despite a down economy,” said David Wiesenfeld, vice president, online marketing solutions at Nielsen.

YouTube was the top entertainment web site for consumer product companies in 2009, with 637.7 million display ad impressions and a 24 percent share of all advertising in the genre. AOL.com and Oprah.com rounded out the top three. YouTube was also the fastest growing site among the top 10, increasing 572 percent year-over-year.

Site	Q1 ‘08 Image-Based Ad Impressions (000)	Q1 ‘09 Image-Based Ad Impressions (000)	Y-O-Y % Growth
YouTube	94,939	637,727	572%
AOL.com	115,746	323,142	179%
Oprah.com	129,027	202,815	57%
IMDb	516,138	162,598	-68%
Yahoo!	93,850	161,809	72%
Perezhilton.com	n/a	132,862	n/a
NBC	229,551	116,000	-49%
ABC	73,426	96,145	31%
People.com	110,967	74,851	-33%
MSN	161,890	69,866	-57%
Source: Nielsen AdRelevance

Read the full release regarding consumer product online display ads here.

Report: Social Media And Video Site Engagement Reshapes The Web

Nielsen Wire — Wed, 22 Apr 2009 12:50:01 +0000

Online engagement by Internet users is deepening, according to a new report on the online landscape released today by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories.

Nielsen Online CEO John Burbank takes a look at the economic and advertising impacts of the report.

Highlights Of The Report Include

The number of American users frequenting online video destinations has climbed 339 percent since 2003.
Time spent on video sites has shot up almost 2,000 percent over the same period.
In the last year alone, unique viewers of online video grew 10 percent, the number of streams grew 41 percent, the streams per user grew 27 percent and the total minutes engaged with online video grew 71 percent.
There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.
In the last year alone, time spent on social networking sites has surged 73 percent.
In February, social network usage exceeded Web-based e-mail usage for the first time.

Read the full report.

Download the full press release

Nielsen Wire » online ads

Online Display Ad Spend Of Consumer Goods Up 57% Since 2007

Report: Social Media And Video Site Engagement Reshapes The Web

Highlights Of The Report Include