During the second week of the Beijing Summer Olympics, American swimmer Michael Phelps continued to dominate online Olympics buzz, The New York Times reported Monday.
Between August 8 and 21, Phelps was the most-buzzed about Olympic athlete — with a 38% share of all blog posts about gold medal winners, according to Nielsen Online.
Jamaican runner Usain Bolt (5.04% share) and American gymnast Shawn Johnson (3.75% share) were the second and third most buzzed-about athletes, respectively, Nielsen reported.
Gymnast Nastia Liukin, basketball players Kobe Bryant and LeBron James, swimmers Jason Lezak and Alain …

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Thursday, August 21, 2008.
CBS’s “CSI” and “Flashpoint” rounded out the top three.

RANK
NAME
NETWORK
VIEWERS (P2+)

1
SUM OLYM THU PRIME 2(S)-08/21/2008
NBC
22,438,000

2
CSI
CBS
7,294,000

3
FLASHPOINT
CBS
7,208,000

4
BIG BROTHER 10-THU
CBS
6,167,000

5
AL DIABLO CON GUAPOS THU
UNI
4,813,000

6
FUEGO EN LA SANGRE THU
UNI
4,779,000

7
NFL ON FOX PRESEASON 3(S)-08/21/2008
FOX
4,606,000

8
GREY’S ANATOMY-THU 9PM
ABC
3,248,000

9
PRIVATE PRACTICE
ABC
3,178,000

10
UGLY BETTY
ABC
3,051,000

Source: The Nielsen Company (August 21, 2008)

Overall, NBC won the night with an average audience of just over 22.4 million viewers, while CBS took second place with almost 6.9 million average viewers. FOX and Univision claimed …

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Wednesday, August 20, 2008.
CBS’s “CSI: NY” and “Criminal Minds” rounded out the top three.

RANK
NAME
NETWORK
VIEWERS (P2+)

1
SUM OLYM WED PRIME 2(S)-08/20/2008
NBC
24,755,000

2
CSI: NY
CBS
6,055,000

3
CRIMINAL MINDS
CBS
5,918,000

4
AL DIABLO CON GUAPOS WED
UNI
5,056,000

5
GREATEST AMERICAN DOG
CBS
4,993,000

6
BONES SP-8/20 8P(S)-08/20/2008
FOX
4,760,000

7
FUEGO EN LA SANGRE WED
UNI
4,516,000

8
PRIMETIME: CRIME
ABC
4,086,000

9
SUPERNANNY
ABC
3,711,000

10
WIFE SWAP
ABC
3,346,000

Source: The Nielsen Company (August 20, 2008)

Overall, NBC won the night with an average audience of just under 24.8 million viewers, while CBS took second place with almost 5.7 million average viewers.  Univision and FOX claimed third …

More than half-way through the 2008 Beijing Olympics, U.S. fans are continuing to follow the Games online in strong numbers, Nielsen Online reported Wednesday.
The top two U.S.-based Olympics online destinations, Yahoo Olympics and NBC Olympics, drew an average of 4.7 million and 4.3 million unique visitors each day between August 8 and August 18.
According to Nielsen, Olympics-related websites in the U.S. are drawing slightly larger audiences on work days than weekends. 
Nielsen also reported that daily traffic to NBC’s Olympics site typically peaked at noon during the first work week of the …

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Tuesday, August 19, 2008.
CBS’s “NCIS” and “Big Brother” rounded out the top three.

RANK
NAME
NETWORK
VIEWERS (P2+)

1
SUM OLYM TUE PRIME 2(S)-08/19/2008
NBC
26,629,000

2
NCIS
CBS
7,610,000

3
BIG BROTHER 10-TUE
CBS
6,117,000

4
WIPEOUT
ABC
5,214,000

5
AL DIABLO CON GUAPOS TUE
UNI
4,668,000

6
WITHOUT A TRACE
CBS
4,555,000

7
PRIMETIME: MED MYST-8/19(S)-08/19/2008
ABC
4,376,000

8
FUEGO EN LA SANGRE TUE
UNI
4,191,000

9
HOUSE-TUE 8P
FOX
3,302,000

10
WANNA BET
ABC
3,106,000

Source: The Nielsen Company (August 19, 2008)

Overall, NBC won the night with an average audience of 26.6 million viewers, while CBS took second place with almost 6.1 million average viewers.  ABC and Univision claimed third and fourth places …

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Monday, August 18, 2008.
CBS’s “Two and a Half Men” and “CSI: Miami” rounded out the top three.

RANK
NAME
NETWORK
VIEWERS (P2+)

1
SUM OLYM MON PRIME 2(S)-08/18/2008
NBC
26,374,000

2
TWO AND A HALF MEN
CBS
8,162,000

3
CSI: MIAMI
CBS
6,380,000

4
OLD CHRISTINE
CBS
5,749,000

5
BIG BANG THEORY, THE
CBS
5,468,000

6
HOW I MET YOUR MOTHER
CBS
5,429,000

7
AL DIABLO CON GUAPOS MON
UNI
4,486,000

8
FUEGO EN LA SANGRE MON
UNI
4,388,000

9
ABC MON MOVE-WK-8/18(S)-08/18/2008
ABC
3,140,000

10
CRISTINA MON
UNI
2,662,000

Source: The Nielsen Company (August 18, 2008)

Overall, NBC won the night with an average audience of just under 26.4 million viewers, while CBS took second place …

Fans worldwide are heading online to take advantage of around-the-clock access to updated Olympics content and video, Nielsen Online reported Tuesday.
During the first week of competition, an average of 930,000 fans per day, from ten countries in Europe, Asia, and the Americas, visited Beijing2008.cn, the official Website of the Beijing Games, according to Nielsen.  On several days during that period, traffic to the site exceeded one million unique visitors.
Within China, traffic to Beijing2008.cn, averaged 1.5 million unique browsers per day during the period, according to ChinaRank, Nielsen’s China-based Internet traffic measurement partner.

Country
Average …

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Friday, August 15, 2008.
ABC’s “20-20” and CBS’s “Ghost Whisperer” rounded out the top three.

RANK
NAME
NETWORK
VIEWERS (P2+)

1
SUM OLYM FRI PRIME 1(S)-08/15/2008
NBC
26,071,000

2
20/20-FRI
ABC
5,523,000

3
GHOST WHISPERER
CBS
4,911,000

4
NUMB3RS 9PM
CBS
4,671,000

5
AL DIABLO CON GUAPOS FRI
UNI
4,246,000

6
FRIDAY NIGHT SMACKDOWN
CW
4,237,000

7
FUEGO EN LA SANGRE FRI
UNI
3,998,000

8
ABC FRI MOVIE OF THE WK
ABC
3,892,000

9
NFL ON FOX PRESEASON 2(S)-08/15/2008
FOX
3,534,000

10
SWINGTOWN
CBS
3,240,000

Source: The Nielsen Company (August 15, 2008)

Overall, NBC won the night with an average audience of just under 26.1 million viewers, while ABC took second place with 4.4 million average viewers.  CBS …

Among the many Olympics winners so far are a handful of advertisers, The Wall Street Journal reported Monday.
Ads created especially for the Beijing Games by Coca-Cola, General Electric, Oreo, and Visa were among the best-remembered and most-liked commercials during the first week of the Beijing Olympics, according to Nielsen IAG, which uses an online panel to track the performance of advertising.
A Coca-Cola ad in which animated birds use straws swiped from Coke bottles to construct a nest resembling the Olympic stadium in Beijing was especially popular with Olympics viewers, Nielsen reported.
An …

NBC’s broadcast of the 2008 Beijing Olympics again claimed the top slot in Nielsen’s ranking of primetime telecasts for Thursday, August 14, 2008.
CBS’s “Flashpoint” and “Big Brother” rounded out the top three.

RANK
NAME
NETWORK
VIEWERS (P2+)

1
SUM OLYM THU PRIME 1(S)-08/14/2008
NBC
29,708,000

2
FLASHPOINT
CBS
6,113,000

3
BIG BROTHER 10-THU
CBS
5,864,000

4
CSI
CBS
5,325,000

5
AL DIABLO CON GUAPOS THU
UNI
4,678,000

6
FUEGO EN LA SANGRE THU
UNI
4,345,000

7
GREY’S ANATOMY-THU 9PM
ABC
3,490,000

8
ROSA DE GUADALUPE THU
UNI
3,430,000

9
SMARTER THAN 5TH GRADER
FOX
3,378,000

10
NFL ON FOX PRESEASON 1(S)-08/14/2008
FOX
3,163,000

Source: The Nielsen Company (August 14, 2008)

Overall, NBC won the night with an average audience of just over 29.7 million viewers, while CBS took second place with 5.8 million average viewers.  Univision …