Recent North America articles

Cross-Platform Hotspots: Top U.S. Cities for TV, Web and Mobile
Posted Oct 20, 2011

From bed to the bus, Portland to Pittsburgh, consumers are embracing all the various video platforms available to them.

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Posted Oct 14, 2011

Consumers today are increasingly mobile and as technology advancements continue around the world, retailing will evolve to keep pace. And while online shopping has shown impressive growth momentum over the past few years in industries such as travel, publishing, electronics and even clothing, the pace of change has been much slower for consumer-packaged goods.

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Posted Oct 13, 2011

While many consumers, particularly in North America, report stocking up as the primary reason for making a trip to the grocery store, that reason is not uniformly widespread across the globe, according to Nielsen’s 2011 Global Online Survey.

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Posted Oct 12, 2011

Nearly six in 10 (59%) global consumers look for sales to save on household expenses—the leading saving strategy of eight measured across all regions and most prevalent in North America (73%) and Europe (60%), according to Nielsen’s 2011 Global Online Survey of more than 25,000 Internet respondents across 51 countries. Using coupons was the second most popular saving strategy, used by nearly half (48%) of global online consumers.

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Global Ad Spending Shows Signs of Growth
Posted Oct 11, 2010

The U.S. market, which faced six straight quarters of declines in ad spending, has seen a turnaround in 2010, with a 3.8 percent increase year-over-year.

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Global Health & Beauty Trends
Posted Sep 17, 2010

Nielsen probed consumers’ attitudes towards health and beauty products—where they purchased them and what factors went into their buying decisions—as part of its Global Online Survey of more than 27,000 people.

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The State of the Global Consumer: Spending Trends
Posted Sep 10, 2010

Through the second half of 2010, the pace of recovery is split between lagging developed economies mired in economic malaise and developing economies that exhibit stronger consumer spending.

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Global Consumer Strategies for Saving Money
Posted Sep 2, 2010

The Nielsen Company conducted an online survey in March 2010 of more than 27,000 consumers in 55 markets to get a better sense of the steps being taken to save money in view of uncertain economic conditions.

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The Global Staying Power of Private Label
Posted Aug 25, 2010

While improving economies may prompt consumers to return to restaurants or take a vacation, one trend that looks likely to remain—and perhaps even grow—is the shift to private label goods.

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Posted Jul 8, 2009

Advertising spending around the world dropped 7.2 percent in the first quarter of 2009 compared to the same period in 2008, according to Nielsen’s Global AdView Pulse.  European countries were hit the hardest, with ad spending down in Spain 28.2 percent, Ireland down 21.2 percent and Italy down 19.1 percent.  The U.S. recorded a decline of 12.7 percent.  Ad spending in Asia Pacific was down just 2.3 percent in the first quarter.  Indonesia actually recorded growth of 19.1 percent due largely to the elections there, while China’s growth slowed to …

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