Despite higher prices for candy and costume accessories this year, U.S. consumers are expected to purchase more than $1.9 billion in candy for Halloween, Nielsen reported Tuesday.
Costume hair coloring products showed the largest price increase — up 126% to an average of $4.42 this year.  On average, candy prices are up 2.9% this year, with chocolate candy prices up an average of 4.2%.
Despite that price hike, chocolate candy is expected to account for $1.2 billion of Halloween candy sales, while non-chocolate candy will account for nearly $672 million, according to Nielsen.