Recent Nielsen UK articles
Sales in the UK grocery sector showed promising growth in the eight weeks ended April 18th, racking up 4.2 percent increases, and volume growth of 5.8 percent over the same period in 2008. The convenience sector also showed a 3.2 percent in sales growth over a year ago, a marked improvement from a few months ago when sales growth was languishing at about 1 percent.
Sales over Easter week benefited the out-of-town megastores, which rung up sales 22 percent over the same period last year.
“Over 20 percent growth is a welcome …
Few sectors of the economy have been as tarnished during the global recession as banks and financial institutions. With the closure of some well-known industry names and the billions in losses racked up at others, it is understandable that consumers may feel some nervousness when it comes to the stability of their banks. The fact is, however, that most banks are secure, and to communicate that fact, they have increasingly shifted the focus of their advertising to brand building.
According to a new report from Nielsen UK, total UK ad spending …




