It’s no secret that individual film genres attract very specific audiences. Chick flicks, like the “Nanny Diaries,” typically resonate strongly with women, while action films, like “3:10 to Yuma,” usually appeal strongly to men.
For advertisers trying to reach target audiences, understanding which film types attract specific consumers can make or break an advertising campaign.
In response, Nielsen PreView analyzed 400 recent movies to identify 11 key movie consumer segments.
Nielsen’s “Tent Pole” segment, for example, attracts viewers from all demographic segments. Popular family and action films, like “Spider-Man 3,” typify this segment. Advertisers …

Savvy marketers in the U.S. have their eye on Hispanic consumers — with good reason: Hispanic Americans account for 50% of all potential new buyers entering the U.S. marketplace.
But reaching these consumers is no simple task, according to a new study released Monday by Nielsen PreView.
For one thing, America’s Hispanic population is far from homogenous.  Instead, Hispanics in the U.S. can actually be divided into three distinct segments: most acculturated, bi-cultural, and least acculturated.
“Bi-cultural” Hispanics account for 53% of the total Hispanic population in the U.S.  Members of this segment …

Are American moviegoers an accurate predictor of overseas box office success? 
Yes and no, according to a new study released Monday by Nielsen PreView. 
According to Nielsen, U.S. movie box office receipts do not necessarily predict how well a movie will perform in Japan — this is particularly true of American dramas.  However, movies of all genres that did well in the U.S. consistently fared well among Australian movie-going audiences.
Curious to see how other countries fared?  View Nielsen PreView’s complete study.

When is the best time to engage with sport fans? 
It may depend on the time of the year, according to a multi-sport study from Nielsen PreView.  The research, which analyzed fan loyalty for more than a dozen sports found that while some fans are fully dedicated to one sport, many have competing loyalties that affect their engagement with each sport. 
For instance, while NCAA Basketball season begins in the fall – when baseball and football are also on the sports scene, February and March are the prime months when basketball fans are most …

In-cinema advertising accounted for a fraction (0.3%) of all U.S. ad spending in 2007.  But according to Nielsen PreView, advertisers may want to consider increasing the presence of cinema advertising within their media mix.
For one thing, cinema audiences are literally “captive” — changing the channel isn’t an option, and there are few distractions.
Moviegoers also tend to have more disposable income than average Americans.  They purchase consumer electronics — XBoxes, DVD players, and Blu-Ray players — at far higher rates than the rest of the population, and many are voracious consumers of other entertainment …

When it comes to entertainment consumption, all U.S. cities are not created equal.
Take Atlanta, Kansas City, Los Angeles, New York City, and San Francisco – five of 21 cities that are home to some of the nation’s most voracious media consumers.  According to a study of entertainment consumption in 65 major U.S. cities, released Monday by Nielsen PreView, residents of these cities love opening weekend movie-going, rock concerts, reality TV, and newspapers.
In contrast, residents of Bakersfield (California), El Paso, Flint/Saginaw/Bay City (Michigan), Memphis, Miami/Fort Lauderdale, and San Antonio have one-track entertainment minds: …

Good news for retailers with companion websites: multichannel consumers — those who shop both on- and offline – typically spend significantly more than those who shop only online or only offline, Nielsen PreView reported Monday. 
Shoppers who browsed for products both on- and offline at Wal-Mart, for example, spent 38% more than the store’s average customers.
The online/offline consumer connection goes even further, according to Nielsen. 

It may come as no surprise, but now the proof has arrived: males under 25 and females over 25 have almost polar opposite tastes in movies. 
That’s one of many findings from Nielsen PreView’s new Movie Partnership Calculator, which allows marketers to match upcoming movie titles with specific demographic targets.  The calculator uses survey data profiles from Nielsen Entertainment’s MarketNavigator to identify movies that are likely to resonate with key demographic groups.
For now, mothers and their young sons may struggle to agree on movies, but there’s hope for date night.  According to Nielsen’s …

They may not draw hordes of paparazzi or receive top-billing, but lesser-known, well-regarded actors like Philip Seymour Hoffman and Kristen Wiig have selling power.
According to research from Nielsen PreView, films featuring actors who are well-liked earned significantly higher revenues at the box office than films headlined by actors with stronger name recognition. 
In 2006 and 2007, comedy films featuring well-liked actors generated an average of $75 million in box office revenues, while those with less-liked actors earned only $44 million, on average.  In contrast, how well the actor is known made …

With an average price tag of $100,000 per 3-D screen, movie exhibitors are searching for a magic number to help them make the best investment decision.
According to a recent study by Nielsen PreView, that magic number is twelve. If twelve 3-D movie titles are released during 2009, all theater sizes from large to small will see a payout. While this may seem like a tall order, studios are already making big bets on 3-D movie titles for 2009 and beyond.
Beyond cost of installation, another critical tipping point is consumer awareness …